هيثم غزال

• Digital Strategy & SEO: Defined and implemented 360° marketing strategy for both entities, driving organic visibility through
Technical SEO, Semantic optimization, and Netlinking.
• External Team Coordination: Managed external consultants for Google Ads campaigns, handled strategic briefs, budget
recommendations, and ROI tracking.
• Conversion Tracking: Set up conversion and sales tracking using Google Tag Manager and Google Analytics 4.
• Technical Support: Collaborated with the IT team to resolve technical issues and streamline marketing processes.
• Offer & Pricing Management: Contributed to the creation and positioning of service packages, including market and
competitor analysis.
• Email Marketing & Automation: Designed and managed email campaigns and automated workflows via Brevo.
• ERP & CMS Management: Used Odoo for internal business process tracking and management.
Tools: Google Analytics 4, Google Search Console, Google Tag Manager (GTM), Google Ads, SEMrush, Cocolyze, Brevo, Odoo, Canva,
Photoshop, Claude AI.

• Keyword Research: Identified high-performing keywords for targeted content strategies, with a focus on local SEO. Used
SEMrush to analyze competition and opportunities.
• On-Page Optimization: Optimized HTML tags (title, meta description, headers), site structure, and page loading speed.
• Content Creation: Collaborated with copywriters to produce SEO-optimized, high-quality content.
• Off-Page SEO / Netlinking: Built backlink strategies and established partnerships for link exchanges and guest posts.
• Technical SEO Audits: Performed audits to detect and fix issues such as 404 errors, incorrect redirects, and duplicate content.
• Performance Tracking: Monitored traffic and KPIs regularly using Google Analytics, Search Console, and SEMrush.
• Competitive Watch: Tracked Google algorithm updates and analyzed competitor SEO strategies.
• Reporting: Delivered clear SEO performance reports to clients and management.
• CMS Management: Managed and published content through the companys proprietary CMS and WordPress.
Tools: Google Analytics, Google Search Console, SEMrush, Google Tag Manager, WordPress, Proprietary CMS.

• Led a 5-month SEO project for carhabtek.tn.
• Supported the marketing team in developing SEO strategies to boost client web traffic.
• Researched SEO trends and ranking opportunities for the agency and its clients.
• Published and optimized content via WordPress.
• Improved metadata and fixed broken links in published articles.
Tools: WordPress, Google Analytics, Google Search Console, SEMrush.

• Published engaging content across Facebook, Instagram, and TikTok.
• Created visual and writen content aligned with the brands communication strategy.
• Moderated comments and managed crisis situations to protect brand reputation.
• Monitored performance KPIs and adjusted strategy based on results.
• Built and nurtured a loyal online community through interactive engagement.
• Organized contests, online events, and influencer collaborations to grow the audience.