Marketing Director
Saudi Tadawi Healthcare COMPANY
Total des années d'expérience :26 years, 10 Mois
Key Deliverables:
• Unifying 16 pharmacy entities under a single brand identity and brand name.
• Building brand awareness for Alhayat pharmacy from a zero base.
• Qualifying consumer concepts and building a point of difference campaign
• Developing corporate communications and revising the Tadawi healthcare corporate identity.
• Developed house to house sampling program reaching consumers with promotional offers.
Major Accomplishments:
• Increased footfall and sales in 5 districts via awareness and sales push.
• Increased awareness and footfall via introducing new store opening event and awareness kit.
• Launched Alhayat-pharmacy branded store on souq.com
• Created value retail brand - Rukun Altawfeer for Tabuk market
Responsible for managing and growing revenue. Major responsibilities include contacting, negotiating and closing new business for media agencies, corporate, local, & international accounts; developing marketing campaigns for brands both nationally & globally that feature digital media as well as extensive additional revenue platforms. Ensure media sales meet annual goals. Negotiate with agencies as well as direct clients on all levels to maximize the clients return on investment. Coordinate inquiries, media kits, marketing data, presentations, sales material requests, rate questions.
Manage the creative product and ensure delivery of the projects.
Manage and develop agency team.
Provided expertise to companies on a short or long-term basis. Worked as outside independent service providers on a freelance or structured retainer basis. Allocated agency resources for clients by organizing pitches and managing agencies based on client requirements.
Charged with leading the creative department and ensuring team made deadlines through load management.
Managed and lead the department from conception to completion of a project. Often adapted international concepts to local environment and regularly creative fresh locally relevant ideas. Worked alongside account executives to make sure their clients’ needs are being met and the firm’s goals are being reached.
Developed creative team by offering training and development.
Lead all creative deliverables of their assigned client accounts. Worked in support of the department of the Creative Director.
Lead brainstorming, set creative direction, art direction and liaised between different creative functions.
Lead and directed cross-disciplinary development and execution of short-term (project specific) and long-term (account specific) creative strategies.
Responsible for representing and communicating creative and business philosophy, methodology and capabilities to clients, as well as across all departments, business units and service lines. Additionally, they develop and execute account growth strategies with account core team members to meet account P&L goals set by the engagement lead.
Responsible for formulating the brand’s long-term strategy and developing and executing marketing plans. Brand guardian and equity manager. Define the brand’s pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly plus liaise and forecast the month by month volume.
Member of Phi Kappa Sigma - held position of Secretary and Community Service Chair President of Arab Club
Learned to develop ideas, scripts, edit, cast and to direct acting, direct, light, load and shoot camera.