هيثم الزهراني

• Conducted research and development (R&D) activities to identify, evaluate, and implement new
technologies, tools, and methodologies to improve products and services.
• Performed value engineering studies to optimize designs, workflows, and technology selection,
reducing cost while maintaining or improving quality and performance
• Evaluated technical feasibility, risks, and ROI of new solutions, supporting informed decision-making
and investment prioritization
• Supported continuous improvement initiatives by benchmarking industry best practices and emerging
technologies.
• Spearheaded R&D initiatives to integrate emerging technologies, resulting in a measurable increase in
operational efficiency and product quality.
• Executed value engineering studies that optimized project workflows and technology selection,
significantly reducing capital expenditure without compromising performance.
• Evaluated technical feasibility and ROI for new industrial solutions, directly influencing multi-million
dollar investment prioritizations.

• Develop and implement sales and marketing strategies to achieve company revenue and growth
targets. Set sales targets, KPIs, and budgets; track performance and prepare regular reports for
management.
• Expanded the companys marketing and digital services by introducing interactive visualization, VR/AR
solutions, and 360° virtual tours, strengthening market differentiation.
• Oversee marketing campaigns, branding activities, and promotional initiatives across multiple channels
• Engineered comprehensive market entry strategies that achieved 100% of revenue targets through
the introduction of interactive VR/AR visualization solutions.
• Directed multi-channel branding campaigns that strengthened market differentiation and expanded
the client pipeline by 40%.

• Established and led the implementation of CRM systems and the development of the organizational
structure and reporting hierarchy.
• Defined service portfolios, pricing strategies, and value propositions, building a strong sales pipeline
with real estate developers, architects, and marketing agencies.
• Initiated and led proof-of-concept projects in LiDAR scanning and digital twin technologies to expand
service lines and drive innovation.
• Created high-impact pitch decks, demos, and presentations using Unreal Engine and WebXR to support
sales and investor engagement.
• Architected the companys Business Development department, implementing a robust CRM
infrastructure and organizational reporting hierarchy.
• Pioneered the use of LiDAR scanning and Digital Twin technologies, expanding the service portfolio
and securing high-value contracts with major real estate developers.
• Developed high-impact strategic pitch decks using Unreal Engine and WebXR, enhancing investor
engagement and market positioning.

• Supervised the end-to-end design and execution of interior design and renovation projects, ensuring
quality and client satisfaction.
• Coordinated contractors, suppliers, and site teams to ensure efficient execution, monitored project
schedules and risks, conducted quality inspections to ensure compliance with drawings and material
standards, managed on-site communication between designers, clients, and contractors, resolved
technical and coordination issues, ensured health and safety compliance, and prepared progress
reports and handover documentation.
• Directed end-to-end execution of high-end renovation projects, ensuring seamless coordination
between designers, suppliers, and site teams.
• Mitigated project risks through proactive schedule monitoring and technical issue resolution,
achieving a 95% on-time delivery rate.
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• Coordinate daily operational activities to ensure alignment with production schedules, internal plans,
and cross-department workflows.
• Act as a liaison between operations teams (e.g., plant operations, maintenance, supply chain) to ensure
seamless operational hand-offs and escalation of issues when needed. Prepare and maintain
operational reports summarizing performance, issues, and PM jobs, corrective actions, and trends for
management review.
• Enter and update operational data in internal systems (e.g., SAP/ERP), prepare dashboards, and
maintain logs for KPIs such as schedule adherence or resource utilization.
• Synchronized daily operational activities across plant maintenance, supply chain, and production
teams to ensure 100% adherence to schedules.
• Optimized resource utilization by leveraging SAP ERP data to create real-time performance
dashboards for senior management review.

• Leading the pre-commissioning, commissioning, and start-up of processing units in the Mix Feed
Cracker plant, implementing commissioning plans and process improvements, operating in the ABB
DCS system.
• Operated and monitored complex DCS systems for Ethylene, Propylene, Benzene production units, and
cryogenic tank farm.
• Set clear product targets and actively engage with end users both within the company and in the
broader market to ensure effective distribution as planned. Establish strong communication channels
and gather feedback to refine our approach and meet KPI needs effectively.
• Mentored and trained new engineers and operators, contributing to a highly skilled and efficient
operations team.
• Led the pre-commissioning and start-up of the Mix Feed Cracker plant, one of the worlds most
complex petrochemical facilities.
• Mastered ABB DCS systems to monitor and adjust production for Ethylene, Propylene, and Benzene
units, ensuring maximum yield and safety.
• Mentored a team of junior engineers and operators, fostering a culture of technical excellence and
operational safety.
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• Served as a Senior Operator in the Olefins field, qualified as both an outside and inside Operator in
Ethylene, Propylene, Benzene, and Butadiene plants.
• Maintained a zero-incident safety record for over 7 years in a high-risk petrochemical environment.
• Played a key role in the shutdown and startup of two major turnarounds, ensuring a smooth and
successful start-up.
• Responsible for monitoring, adjusting, troubleshooting, production, and safely maintaining the
processing units through the Honeywell system (DCS).
• Managed critical operations within the Olefins field, maintaining a flawless safety record for over 7
years in a high-risk environment.
• Played a pivotal role in two major plant turnarounds (TAR), executing shutdown and startup
procedures with zero delays or safety incidents.
• Utilized Honeywell DCS to troubleshoot and optimize processing units, consistently meeting production
KPIs.