هلا El Amroussy

11/2011-03/2012 Sales & Marketing Manager, MediConsult SAE (Health Management Organization, Cairo, Egypt.
* Establish the marketing strategy and define the targeted market niche.
* Expand Customers Base.
* Promote and deliver targeted programs and solutions in order to expand and retain existing business and increase profitability.
* Develop and implement timely strategies/tactics to develop leading edge and realize expansion in a competitive volatile environment.

Work with the Training Departments: Banking and Finance, Performance Management Development, Small and Medium Enterprises, Donor Projects and International Cooperation, and Research Awareness to provide administration and development liaison that ensure synergy and the implementation of the Operational Action Plan and the Strategic Plan of Actions.
 Monitor and periodically report the progressive implementation of the Operational Action Plan and the Strategic Plan of Actions.
 Report and contribute eliminating bottlenecks and overlapping working procedures.
 Establish new communication channels to promote interdepartmental liaison and exchange of information.
Work as focal point between the Marketing Department and the Training Departments
 Monitor and periodically report the progression of the service delivery.
 Liaise between the Marketing Department and the Training Departments to ensure proper and punctual service delivery.
Work with the Business Support Departments: Administration, IT, Finance, and Internal Audit to liaise and ensure the implementation of development projects and measurements.
 Monitor the implementation of projects in progress and ensure synergy to ensure meeting deadlines.
 Restructure the managerial reports.

2007 - 2/2011 Accounting, Administration, and Business Development Executive,
JJW Hotels & Resorts, Cairo, Egypt.
Accounting & Procurement Office
Responsibilities
Perform the Accounting Duties for the Holding Company and its on-going projects under the supervision of the Regional Financial Controller.
* Maintain and update daily accounting logs and transactional records.
* Perform the Payable, Account Receivable, Paymaster, and Procurement functions for the on-going projects.
* Monitor banking accounts and cash flow to ensure adequate liquidity positions.
* Perform the Monthly and Year End Closings.
* Produce the periodical financial statements and financial reports.
* Prepare and accomplish the Accounting/ Finance Handover Procedures for the terminated projects.
Provide administration support to the Regional Office and the Managed Properties under the supervision of the Vice President ME and the Regional Financial Controller.
* Standardize the periodical financial reports to be congregated by the Regional Office.
* Supervise the renewal terms of the maintenance contracts, and congregate suppliers to improve JJW's contractual standings.
* Produce and update the Company Presentation that supports JJW image and profile.
* Edit the Company Technical and Managerial Agreements.
Contribute in the Business Development issues with the cooperation of the Regional Team.
* Contribute defining new business leads, organize, and attend meetings with new business leads.
* Answer inquiries re JJW technical and managerial services.
* Contribute in the evaluation of the new business opportunities.

2002 - 2007 Self employed, establishing and managing my private investments.
Agriculture Farm, Siwa, Egypt.

Perform marketing and corporate finance duties under the supervision of the Director of Marketing and Corporate Finance.
 Monitor, Supervise, and maintain diversified credit portfolios.
 Remain informed of markets and economic trends affecting different industrial sectors.
 Assess lending propositions; analyze corporate managerial, business, and financial performance, evaluate and mitigate inherent risks, and devise structured finance to meet the actual funding needs, while respecting the Bank’s profitability and lending strategy.
 Identify, introduce, and promote new business opportunities while developing the existing relations and cross selling different banking products.
 Periodically monitor warning signs, and apply prudential measurements to eliminate bad debts potentials.
 Periodically evaluate the in-hand lending portfolio and apply SWOT analysis to evaluate each business customer.
 Maintain impeccable portfolio of corporate customers and contribute in expending business opportunities and realizing constant growth of profitability and credit portfolio.

Under the supervision of the Director of Re-engineering Business & Technology lead a team of re-engineering specialists to collect, analyze, and map work processes across the banking functions from a CRM standing.
* Introduce the "Change" culture in the bank environment and act as pivot member in the "Change" team.
* Revise business procedures to prioritize promote efficiency of operations.
* Contribute producing the User Requirements.
* Communicate and correspond activities between vendors and the "Change" team.
* Contribute in defining the generic specs of the required Integrated Banking Solution (IBS)
* Contribute in preparing the Request for Proposal (RFP) for the new IBS.
* Participate in drafting the Comparative Analysis and the Recommendation Report of the 5-proposed IBS.
* Contributed in drafting the on-line User Manual of "Symbols" IBS, provided by System Access.

Under the supervision of the Director of Re-engineering Business & Technology lead a team of re-engineering specialists to collect, analyze, and map work processes across the banking functions from a CRM standing.
 Introduce the “Change” culture in the bank environment and act as pivot member in the “Change” team.
 Revise business procedures to prioritize promote efficiency of operations.
 Contribute producing the User Requirements.
 Communicate and correspond activities between vendors and the “Change” team.
 Contribute in defining the generic specs of the required Integrated Banking Solution (IBS).
 Contribute in preparing the Request for Proposal (RFP) for the new IBS.
 Participate in drafting the Comparative Analysis and the Recommendation Report of the 5-proposed IBS.
 Contributed in drafting the on-line User Manual of “Symbols” IBS, provided by System Access.

1990 - 1996 Executive Secretary.
Le Meridien Heliopolis Hotel, Cairo, Egypt.
1987 - 1990 Nursing my newborn child.

Responsible for all the sales and marketing aspects and procedures, from listing till closing, for residential and commercial real estate properties.

Instructor of Physics and Mathematics.

1981 - 1982 Programmer and Customer Support Officer,
Informatics, Cairo, Egypt.