Area Sales Supervisor (Modern Trade & General Trade)
SADAFCO
Total des années d'expérience :9 years, 0 Mois
• Managing a diverse portfolio of Dairy and Ice Cream Markets. With a monthly turnover of over SAR 1.5 Million. Responsible for Urban as well as Rural Market. With an 80% share of Urban Markets. Leading a diverse winning team of 15 Individuals of Sales and Merchandizers.
• Continuously increasing the Market Share by brand and SKU on average of 15% over the years. With a numeric growth of more than 10%With a mix of Modern & General Trade spanning over 3 cities.
• Stream lined protocols for Modern Trade, locking Space & Volume Based Incentives in Al Jouf Region. While implementing Best Practices from Generating Orders - Outlet Servicing to Planograms and Merchandizing.
• Increasing Market Share through Continuous Route Optimization. Addition of Routes. Lead & Initiated a first of its kind Regional specific Survey to identify opportunities and establish better service and growth. Identifying and establishing reach through location based services.
• Managing National Key Accounts as well as also responsible for local Key Accounts managing Brand Visibility, Brand Executions, designing as per Outlet Need and Demographics.
• Responsible for Designing Strategic and Midterm alliances/brand partnerships with Key Accounts.
• Responsible for Execution of Trade Marketing Tools, managing their trade margins and efficient allocation of trade space for better visibility.
• Responsible for HoReCa, E-commerce and Petro-marts for Karachi Region.
• Responsible for Designing Strategic and Midterm alliances/brand partnerships with Key Accounts.
• Designing profit stories and margins along with best Pack Mix for the On-Premise (HORECA) Businesses.
• Successfully introduced and aligned non-traditional flavours and brands in HORECA clientele, to increase NPD share.
• Responsible for Execution of Trade Marketing Tools; concept to execution, vendor alignment, cost management, maximizing increase in Transaction and Visibility.
• A Team Leader of 3 Officers, to develop their RTM, Organizational Growth and upkeep while working with Transporters to enhance efficiency in Service.
• An Award-winning team player awarded for best performance in Q2 and H1 in Karachi Territory.
• Responsible for Sales and Marketing management of respective territory with an annual volume of more than 150, 000 PHC with a mix of SEC A-C category.
• Effectively Installed a Sub-Distributor and Voyage Compliance within a new market. With a winning mindset, increased volume by 300% within a year, while increasing net buyers.
• Responsible and working efficiently to monitor and enhance Net Sales Revenue, whereas controlling Trade Margins.
• Monitor growth and build value and volume-based partnerships with retailers and stakeholders. With a diverse market of Modern Trades to General Trade.
• Manage Brand visibility in assets as well as effective placement of trade and/or promotional material in market for increased visibility.
• Lead a team of 2 Officers and Distribution Staff to successfully roll out a new Distribution setup, while leading them to multiple achievements.
● Responsible for Managing BTL and Trade Marketing of 5 brands.
● Analysing market insights into strategies embedding into brands. Acting Brand Manager, reporting directly to the country director.
● Designing of trade and consumer offers along with commercial team for trade marketing.
● Designing and execution of below the line marketing activities, budgets and calendar for 5 different brands. Whereas decreasing costs for maximum ROI’s and CPC’s.
● Liaison with distributors and customers for development of sales strategies.
● Increased record secondary sales of an average monthly volume Brand of 25, 000 to 850, 000 while working on retail sector, through distributors.
Designing country wide plan for Polio campaign.
Using Multiple ATL sources for mass communication across the country.
Responsibilities included; Planning for the Polio campaign on a monthly basis.
Execution of the the proposed plan.
Modules studied, International Marketing, Consumer Behavior, Marketing Communication and Strategic Marketing Management. Distinction earned in designing and demonstration of a business plan to a panel of Marketers. Scored a distinction in Marketing Communications through developing an integrated Marketing Communication campaign.
Organized by Dr. Aamir Khan Faculty Director LUMS. An intense course with material of Harvard and INSEAD. Course included Harvard Business Reviews, Cases & Directional Policy Matrix. with an in depth study of various modes of marketing ranging from traditional to non-traditional. Whereas understanding them with relation to companies like P&G, BMW, Pepsi etc.
Majors included a research on "The effects of linking marketing and its acceptance by other customer segments"
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