Digital Marketing Manager and Web technology / E commerce Lead
Henyep Group
مجموع سنوات الخبرة :17 years, 3 أشهر
Currently onto Dual role as Digital Marketing Manager & Web technology / E Commerce Lead for Henyep Capital Markets.
Henyep Capital Markets is regulated by DFSA, FSA-UK and from Cysec and is market leader providing trading technology for capital markets for 40 years.
www.hycm.com
www.henyep.com www, hyaffiliates, com
Looking after performance of all digital campaigns ranging from SEM, media agencies, media buying and affiliate network. I manage web / Mobile analytic of company brands site with over 1 million unique visitors with one goal in mind, is to achieve best ROI.
Logging user's journeys, leads, conversions, heat maps and overall funnel flow to help achieving revenue targets. Built up extensive dashboards for Google Analytics, Omniture, and Salesforce to gather data and doing analysis of all campaigns.
Landing page optimization/analysis, GTM handing, pixels deployment, Bounce/exit rate analysis, UX/Design implementation, analyzing critical campaigns along with CTR and ROI, , Lead generation optimization, analysis and reporting, A/B testing, Salesforce CRM tracking, banners and ads optimization, PPC campaigns, ROI Calculations, campaign management and budgeting
Affiliate System
Leading the affiliate system for the company. www.hyaffiliates.com . Managing the growth of affiliate system, affiliates and website.
SEO
Leading the SEO strategy for company websites and blogs. Running SEO optimized microblogs for UAE, Saudi Arabia, Kuwait and Australia as well.
In capacity of digital marketing manager, I was solely responsible for company online business development/ reputation. I successfully managed to develop and optimize SEO for company website. Apart from that, all social media activities. Link building, PPC campaigns, online reputation, representing on all online forums was also in duties.
I also managed official website from scratch, integration of NBAD payment gateway to online course portal/LMS plus E leaning authoring.
• www.lynchpintraining.com
• www.lynchpintraining.com/online
• http://online.lynchpintraining.com
- Maintaining the websites advertisement sections
- collaborating with marketing strategic team to implement online marketing plan
- Managing PPC campaigns
- Creating promotional and other graphical ads
Maintaining UAE one of the largest business directory www.uaebusinessdirectory.com . Digital marketing, seo, Adsense and Adwords management. Client’s management.
Key Responsibilities;
> Generating new business
> Managing projects
> Analyzing project requirements and preparing proposal.
> Coordinating with the team for project execution
> Coordinating with clients on project requirements on time-to-time basis.
> Preparing internet marketing campaigns and coordinating with media buying house
> Handles hosting and domain registration for clients
> Design websites, creates flash animation and banners.
http://www.vetek.com
http://www.micommercialcredit.com
http://www.officetronics.com
I also used content management system JOOMLA for development of different LAN applications with the integration of powerful modules and components using Php and database mysql.
Work as Webmaster in Afro Asian institute of medical science, Pakistan for 16 months.( Dec-2005 - May 2007)
Key Responsibilities;
> updating the contents of website http://www.aaimsonline.com
> creating new WebPages.
>managing the local area network.
>performing the basic hardware and software tasks.
>technical support to the students.
Doubleclick programmatic certification
Google Adwords and Google Anlaytics certified
My GPA was 2.5 out of 4. Subjects ------------- E-CRM E-BANKING ENTREPRENEURSHIP MANAGEMENT E-MARKETING OPERATING SYSTEM AND NETWORKS WEB DEVELOPMENT BUSINESS ETHICS AND LAWS NETWORKING & PAYMENT SYSTEM J2EE, J2ME ARCHITECTURE E-COMMERCE & INTERNET ARCHITECTURE.