حماد أحمد

Creative agency dealing with a magnitude of clients from the F&B, Medical, Retail, Finance and Automotive industry

• Responsible for heading the marketing, events, communications and PR services function for 11 companies (Clients).
• Developed the Re-branding of Global Ideas including marketing manual, logo, brand strategy, digital media, & signage.
• Built the brand messaging pillars targeting clients, suppliers, and employees.
• Established a digital workflow system to manage, assign, and track tasks from clients of the agency.
• Ensuring profit targets are achieved, margins maintained & expenses controlled.
• Reviews all major deliverables (i.e. strategic brief, function spec, tech spec, etc.) to ensure quality standards and client expectations are met.
• Providing digital solutions through the use of SEO, Social Media Management Tools and Platforms.
• Social Media Account management and lead generation through effective SEM and PPC.
• Conducting in-depth consumer analysis to determine the image/demand of a brand.
• Reporting directly to the CEO, providing regular input on all client accounts activity.
• Leading cross-functional innovation teams.
• Profit & Loss responsibility.
• Controlling costs in-line with department objectives and business plans.
• Utilising all resources cost effectively.
• Developing & refining brands for client’s in-store demonstration programmes / events.
• Attending trade fairs, exhibitions and conferences to promote clients brands.
• Developing annual brand plans in partnership with the client’s sales and insight teams.
• Implement strategic plans to maximise brand potential.
• Ensuring profit targets are achieved, margins maintained & expenses controlled.
• Monitoring performance against marketing targets both internally & externally.
• Effectively managing, coaching, motivating and developing the sales teams.
• Monitoring and analysing a brand and competitors performance to identify Strengths, Weaknesses, Opportunities and Threats.

Dubai’s leading rent a car and chauffeur drive solutions provider. Excellence Limo has a fleet of over 300 Vehicles that are not only Luxury and Exotic Cars but also stretch limos and staff buses. Excellence Limo has a full events management sector providing logistics to Hotels, Large Events, Concerts and Conferences.

• Prepare and adhere to budgets of over 10 Million Dirhams annually.
• Boosted sales by 32% yielding a 3.2% decrease in annual budget.
• Increased customer retention rate by 28%.
• Developed the marketing manual comprising marketing policies, procedures, and departmental forms.
• Planned and orchestrated an annual calendar of 64 local/regional workshops, exhibitions, and congresses.
• Planning, developing and implementing PR strategies.
• Researching, writing and distributing press releases to targeted media for Excellence Limo.
• Creating case studies, speeches, articles and annual reports.
• Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes.
• Managing and updating information and engaging with users on social media sites such as Twitter, Instagram and Facebook.

RTA is a government entity responsible for planning and providing the requirements of transport, roads & traffic in the Emirate of Dubai, and other Emirates of the UAE, providing an integrated transport system capable of achieving Dubai's vision & serving the vital interests of the Emirate.

• Headed the concept and campaign to push RTA Marine services form commuter transport to tourist an attraction.
• Headed the concept and campaign to digitalise Salik & Nol cards sales though 3rd party interactive kiosks
• Worked closely with the PTA department with large Dubai based events.

Yossy Barzley, CLV London Director
Fashion week - networking event for clientele, conference, audio visual, event planning
Specialist Events Management firm - niche event concepts, automotive marketing, education, entertainment

Investment Advisory firm that manages a series of focused private equity funds focused variously on: Carbon Credits, Real Estate, China (mid-market), Energy Trading and Private Placements

A Full service agency, providing listings, rental and sales services as well as value-added client support and property management.