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Hamza Hakam, Key Account Executive - International Marketing Division

Hamza Hakam

Key Account Executive - International Marketing Division·Mabroc Teas by Hayleys PLC

Saudi Arabia

Master's degree, Marketing)

Work experience

Total years of experience: 6 years, 2 months

Key Account Executive - International Marketing Division

January 2022 - January 2025

Mabroc Teas by Hayleys PLC

Kelaniya, Sri Lanka

January 2022 - January 2025

Expanded and managed a client portfolio across Europe, USA, GCC
and Asia, driving a 40% increase in regional revenue YoY.
Oversaw export orders generating over $3M in annual revenue and
achieving a 98% on-time delivery rate.
Collaborated cross-functionally with Operations, Procurement and
Logistics Teams to streamline operations, reducing order processing
time by 30% and improving client satisfaction scores by 45%.
Led the successful launch of 25+ new products, contributing to a 30%
increase in product line revenue and expanding the companys
market presence.
Designed and executed targeted marketing campaigns, resulting in a
40% boost in lead generation and a 20% improvement in conversion
rates across assigned regions.

Company industry:
Food & Beverage Production

Business Analyst

January 2019 - January 2020

Ambatenne Tea Factory

Kelaniya, Sri Lanka

January 2019 - January 2020

Increased production efficiency by 15% through formulation and
execution of strategic improvements in Marketing and Operations.
Optimized operations, achieving a 20% increase in output to meet
current and projected market demands.
Boosted revenue by 12% by conducting market research and
implementing data-driven pricing strategies and up-selling tactics.
Resolved critical business challenges, leading to a 25% improvement
in productivity and goal attainment through advanced problem
solving and process analysis.

Company industry:
Agriculture & Crop Production
Job role:
Information Technology

marketing specialist

March 2018 - February 2019

Tea Fortress (Pvt) Ltd.

Colombo 3, Sri Lanka

March 2018 - February 2019

- Increased monthly sales revenue against target by 25% up to $25K/month by strategically targeting inbound tourists and locals in a niche market, driving consistent growth and profitability.
- Boosted brand visibility and customer engagement by spearheading digital marketing campaigns, resulting in a 30% increase in inquiries from tour operators and travel agencies.
- Expanded product portfolio by 35% by leading new product development initiatives, aligning offerings with emerging market trends and customer preferences.
- Streamlined supplier operations and procurement processes, reducing raw material costs by 10% while maintaining high-quality standards for value-added commodities.
- Mentored and coached a team of 5 marketing professionals, enhancing team performance and achieving a 40% improvement in campaign execution efficiency.

Company industry:
Retail & Wholesale
Job role:
Sales

Sales and Marketing Specialist

January 2018 - January 2019

Tea Fortress (Pvt) Ltd.

Colombo 10, Sri Lanka

January 2018 - January 2019

Accelerated monthly sales revenue against target by 25% up to
$25K/month by strategically targeting inbound tourists and locals in
a niche market, driving consistent growth and profitability.
Delivered brand visibility and customer engagement by
spearheading digital marketing campaigns, resulting in a 30%
increase in inquiries from tour operators and travel agencies.
Expanded product portfolio by 35% by leading new product
development initiatives, aligning offerings with emerging market
trends and customer preferences.
Streamlined supplier operations and procurement processes,
reducing raw material costs by 10% while maintaining high-quality
standards for value-added commodities.
Mentored and coached a team of 5 marketing professionals,
enhancing team performance and achieving a 40% improvement in
campaign execution efficiency.

Company industry:
Marketing
Job role:
Sales

marketing trainee

January 2017 - March 2018

Asia Siyaka Commodities PLC

Colombo 10, Sri Lanka

January 2017 - March 2018

- Increased organizational productivity by redesigning and streamlining operational processes, reducing turnaround time for tea valuation and lead generation by 15%.
- Boosted sales revenue by 25% over 12 months for specialty teas by successfully marketing and selling to leading exporters, expanding the client base by 10 new key accounts.
- Auctioned and valued over 850 metric tonnes of tea weekly, achieving an average price premium of 8% above market rates through strategic pricing and client negotiations.
- Conducted market research and delivered insights that helped clients achieve a 15% reduction in production costs and a 20% improvement in pricing strategies.

Company industry:
Trading & Commodity Trading
Job role:
Marketing and PR

Management Trainee

January 2017 - January 2018

Asia Siyaka Commodities PLC

Colombo 10, Sri Lanka

January 2017 - January 2018

Accelerated organizational productivity by redesigning and
streamlining operational processes, reducing turnaround time for tea
valuation and lead generation by 15%.
Drove sales revenue by 25% over 12 months for specialty teas by
successfully marketing and selling to leading exporters, expanding
the client base by 10 new key accounts.
Auctioned and valued over 850 metric tonnes of tea weekly,
achieving an average price premium of 8% above market rates
through strategic pricing and client negotiations.
Conducted market research and delivered insights that helped
clients achieve a 15% reduction in production costs and a 20%
improvement in pricing strategies.

Company industry:
Marketing
Job role:
Management

Education

UNIVERSITY OF BEDFORDSHIRE

January 2026

January 2026

Master's degree, Marketing)

Sri Lanka

Alison Learning

January 2026

January 2026

Diploma, Project Management

Sri Lanka

University Of Bedfordshire

January 2024

January 2024

Master's degree, Business And Marketing

United Kingdom

GPA (rating): Very good

GPA (rating): Very good

Modules Completed : - Strategy and the Global Competitive Environment. - Corporate Innovation and Entrepreneurship. - Leading and Managing Organizational Resources. - Digital Marketing and Communications.
View attachment

UNIVERSITY OF BEDFORDSHIRE

January 2024

January 2024

Master's degree, Marketing

United Kingdom

Sri Lanka Institute of Marketing

August 2019

August 2019

Diploma, Marketing

Sri Lanka

GPA (rating): Excellent

GPA (rating): Excellent

Trinity College Kandy

December 2016

December 2016

High school or equivalent, High School

Sri Lanka

GPA (rating): Excellent

GPA (rating): Excellent

TRINITY COLLEGE

January 2016

January 2016

High school or equivalent, Business Education

Sri Lanka

TRINITY COLLEGE

January 2016

January 2016

High school or equivalent, Business Education

Sri Lanka

Turnkey IT Institute

August 2010

August 2010

Diploma, Computer And Systems Engineering

Sri Lanka

GPA (rating): Excellent

GPA (rating): Excellent

TURNKEY IT CAMPUS

January 2010

January 2010

Bachelor's degree, Networking

Sri Lanka

TURNKEY IT CAMPUS

January 2010

January 2010

Diploma, Computer And Systems Engineering

Sri Lanka

Skills

Sustainable Development
Expert
Sustainable Development
Expert
Generating Revenue
Expert
Generating Revenue
Expert
Key Account Development
Expert
Key Account Development
Expert
B2B Marketing
Expert
B2B Marketing
Expert
Customer Focus
Expert
Customer Focus
Expert
International Marketing
Expert
International Marketing
Expert
Training & Development
Expert
Training & Development
Expert
Key Account Management
Expert
Key Account Management
Expert
Project Management
Expert
Project Management
Expert
Cultural Adaptability
Expert
Cultural Adaptability
Expert
Team Management
Expert
Team Management
Expert
Cross Functional Collaboration
Expert
Cross Functional Collaboration
Expert
Strategic Business Development
Expert
Strategic Business Development
Expert

Languages

English
Native Speaker
Tamil
Native Speaker
Arabic
Beginner
Mandarin
Beginner

Memberships

Sri Lanka Unites

Volunteer

June 2014

Training and Certifications

Certifications
Chairman’s Award at Hayleys PLC
Feb 2025
Value Stream Mapping
Mar 2024

Hobbies

  • Investigative Journalism
    Columnist
  • Fitness
    Personal Trainer for High Intensity Interval Training
  • Public Speaking
    Member of Toastmasters Club.