hanaa manaa manaa

Digital Marketing Specialist at Alod

• Saudi Arabia
• January 2022 to January 2023

• Create Digital Marketing Strategy
• Create competitors list; mainly compared digitally. And apply SWOT analysis accordingly.
• Create the marketing budget plan.
• Manage focused group to study customer experience and journey using Alod App
• Enhance the UX/UI design project for better user experience.
• Enhance the Arabic/English content of Alod App
• Creating and managing different digital campaigns
• Monitor and analyze different digital campaign results.

• Conduct workshops for team brainstorming; in regard to content and creatives
• Creating chatbot through specialized dashboards for WhatsApp channel