Hanesse Joao

Key responsibilities :
- Liasing with business owners to gain an in-depth understanding of their work and needs.
- Developing and managing online marketing campaigns to drive relevant traffic to client sites
- Maximising client click through rates by creating engaging web content.
- Extending market reach through development of integrated social media marketing campaigns
- Ensuring all content integrates with the current SEO best practice.
- Managing the CMS system to keep content updated and current
- Overseeing the management of Google Analytics, and webmaster tools to continu-ally deliver maximum client ROI
- Continual SEO development including key word research, site optimization and outreach campaigns


Key Clients: Nora’s Pastry, RAK RUGBY Club, Kinesiology Wellness, Jen Serak Wellness, RAK Women’s Circle, David Learman, Gift GNU, GNU Media Group, Cross Stitch UK

Managed all social media channels and campaigns for company brands and customers to sustain a great audience experience, increase engagements and create interesting content.
Researched and analysed digital and social media trends, including social media ad revenue and web visitor data to improve digital presence and campaign efficacy.
Worked with various company departments to promote overall brand through digital.

• Developed and managed digital marketing campaigns.
• Managed and maintained the organisation’s website(s).
• Wrote and optimized content for the website(s).
• Tracked and analysed website traffic flow and provide regular internal reports.
• Attainned key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.
• Continually worked on the Search Engine Optimization of the website(s) and clients.
• Fixed any errors or bugs in online content.
• Edited and posted videos, podcasts and audio content to online sites.
• Created online banner adverts and oversee pay per click (PPC) ad management.
• Wrote copy for email marketing campaigns.
• Identified new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
• Operated and managed all company social media accounts management
• Developed engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
• Coordinated social media messaging with management and client's advertising departments, brand managers.
• Provided social media elements, including copywriting and other content, by including elements through social media strategy planning.
• Audited and analysed social media presences, including digital advertising costs and returns.
• Analysed social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Worked with other departments to develop social media timelines coinciding with new product releases, ad campaigns and other brand messages.
• Monitored and developed reports on competitor activity within social media spaces.
• Prepared presentations of credentials and pitches to attract clients.

Responsible for developing PR and marketing plans to communicate key messages, promotes products and services.
- Creation and delivery of all marketing materials, product development and phase outs, using all forms of media and communication
- Leading in internal communication and projects
- Managing the online presence - updating the company website, online profiles, and social media channels
- Spearheading the company's focus on the hospitality, office and power distribution sector
- Integrate latest innovations and best practices in digital and marketing communications to continually improve campaign effectiveness
- Identifying, synthesizing and prioritizing key issues facing marketing communications and digital teams and resolved roadblocks

▪ Implemented a coordinated set of customer outreach activities to build brand awareness through a 360 holistic campaign, including:
- Digital and online marketing (SEO/PPC, Google Analytics & Adwords)
- Lead management / Partner loyalty programs / Customer nurturing activities
- (CRM programs, KYC and Eloqua)
- PR & Advertising (Internal and External Communication)
- Events, Trade shows and Exhibitions and New Product Launches
- Thought leadership (Industry studies, White papers, Articles, Keynotes etc.)
- Development, editing and production of collateral (Brochures, Catalogues, POS material)

Product and Brand Management
•​Built and deployed marketing plans to support the growth of Brand/Category/Product offers
•​Directed the management of the product/brand life cycle
•​Managed the brand image and the overall product portfolio


Marketing Communication
•​Defined and managed brand equity through communication strategies & content
•​Supporting the sales team by provided knowledge of the most suitable marketing touch points to deliver during presentations, sales proposals, acquiring new partners, etc.
•​Built collaboration with communication agencies
•​Introduced adapted and consistent communication actions to support offers

Trade and Channel Marketing
•​Improved the understanding of the consumer and the commercial network/channel
•​Proposed targeted marketing plans to customers and to commercial networks in terms of specific products, brands or services
• Provided differentiated marketing campaigns to accelerate business results and enhancing Traffic Count and Net Promoter Scores within partner showrooms

Marketing Operations
• Prepared an annual budget for internal divisions by analyzing previous year’s results to make recommendations on current and future marketing strategies.
• Using post event reports, status of marketing campaigns, etc. to measure marketing ROI efficiency
• Analyzed and summarized competitor’s data and trends for the organization and identifying new markets.
• Developed design services, copy and proofreading, marketing asset management and financial document processing
• Provided expertise in management of promotions, events and multi-channel campaigns

-Fostering and participating in the development and implementation of strategic plans and budgets. -Oversight of development of brochures, reprints and other collateral relevant to the practice area for general marketing purposes. -Conducting research and compiling information regarding existing and prospective clients, competitor activity, and industry or market trends to aid in the development of marketing plans, presentations and proposals. -Providing support to practice group/area leaders on other strategic business development and promotional initiatives as needed. -Contributing to the strategic planning of an annual or long term marketing plan to drive forward agreed company objectives. -Providing support to practice group/area leaders on other strategic business development and promotional initiatives as needed. -Developing strategic relations to secure sponsorship to assist with the publicity and funding of marketing projects

Job responsibilities included:
Managing budgets as well as planning the budget forecasts for the entire year.
Identifying objectives / outcomes of the marketing material, audience and appropriate media.
Coordinating the design, production, and writing of marketing material for campaigns.
Assisting with concept development and layout for design of marketing material.
Managing allocation of resources and budget for producing marketing material.
Measuring return on investment (ROI).
Tracking and monitoring project progress and developing project work plans.
Identifying and developing relationships with vendors & suppliers.
Maintaining compliance with the vendor contract monitoring procedures.
Preparation of graphics, design layout, schedules, etc. for proposals and presentations.
Involved in sending daily reports, track spending, and work with vendors to optimize campaigns on a regular basis.
Updates and maintains vendor information in the billing and financial systems