هاني بركات

Successfully led restructuring of company during downturn that significantly increased shareholder returns. Grew company from less than SAR 1M to annual turnover in excess of SAR 140 million. Established the organizations vision, mission and strategy. Developed & directed the national Sales, product design and marketing teams Oversaw the solicitation, advancement and maintenance of company relationship with large national accounts; eg. ARAMCO, SIEMENS, MOBILY, SEC among others. Augmented company product portfolio by adding 4 new business lines and products. Sought out and fostered new strategic alliances and partners.

 P&L responsibility for Saudi sales operations
 Increased company revenues from SAR 90 million to SAR 350 Million.
 Provide leadership and guidance to a team comprised of a commercial director, sales manager, business development manager, and account sales managers.
 Solidified an exclusive partnership with strategic partners, expanding product awareness and distribution operations throughout major clients
 Identification of unique business opportunities, execution of corporate presentations, and strong contract negotiations/closings led to acquisition of accounts, which included Mobily, Aramco, and SEC.
 In charge of on-site sales training, policy formulation, goal setting, incentive programs, product promotions, and competitive sales commissions.

 Started up Saudi Arabia office.
 Established all legal and commercial contracts.
 Developed new business and clients such as ITC, STC, ZAIN and government organizations.
 Delivered SAR 25 Million in the first year

Covering the following positions;
Strategic Alliance Manager, Indirect Sales Manager, Head of retail, Senior Manager Direct Sales.

 Delivering the company strategy for consumer segment.
 Discussion with CXOs for market segments, products and coverage areas.
 Management meetings for customer satisfaction, renewals and lost customers and how to re win by contacting customer through dedicated team from customer care and analyzing the results.
 Managed all Partnership & strategic Alliances.
 Developed all sales channels tier 1, 2 and 3 such as: Jarir, eXtra, Digico, enteshaar, sahl
 Manage Road shows & Marketing activities
 Ensure stock flow from Distribution Center whilst improving productivity and managing operating costs.
 Develop, motivate, appraise and Manage employees.
 Ensure cost efficiency and service efficiency for all Distribution Center activity
 Set sales targets and forecasts.
 Distribute targets to all department managers & work closely with all for target distribution to all sales representatives.
 Meet, discuss, negotiate and agree with all retailers on commissions & targets.
 Recruited vendors for product bundle such as Acer, HP, Intel, ART, Jazera sports
 Work with vendors on all new bundles to lead the market and increase sales of both parties.
 Negotiate prices and partnership strategy with all vendors.
 Recruiting, selection and qualifying all indirect channel partners
 Assign targets for all channel partners
 Manager, monitor and support channel partners in achieving targets
 Managing partner managers of the indirect sales team of GO.

 Prequalification of Kathrein products with all regional end users. Including technical presentations, trials and live examples.
 Assign and Support local partners with technical issues.
 Update end users and local partners with all technical updates and products road maps.
 Advise Business partners and end users with all RF coverage issues and provide advice to meet the required solutions.
 Set up the plan and forecasts for the year for all channel partners.
 Set up the strategy for channel partners.
 Prioritize, manage and implement sales plans for all local partners.
 Register/certify Kathrein products with all end users.
 Assign channel Partners and representatives for the Middle East.
 Contact and sign local agreements with Vendors, Operators and network owners.
 Submit sales records and tracking reports for the region.
 Develop and retain new customers.
 Support partners in negotiations with end users.

 Started as a Project Coordinator for a period of 1 year after which became the Solution & Services Manager, where I became responsible for Day-to-day tasks aimed at strengthening existing businesses.
 Managed projects worth $20 million
 Ensured staff competency levels are appropriate to project needs and provisioning of training agenda in accordance to the dynamics of projects.
 Motivated and optimized efficiency and level of commitment amongst field-staff resource through various methods of communication.
 Ensured continuous growth of existing business and acquisition of new business.
 Strategizing and planning for the purpose of expanding and preparing to take on new businesses using a methodical research and development process.
 Managing key accounts and their projects.