Hania Masihuddin

• Spearheaded multi-market digital campaigns across Middle Eastern and North American audiences, driving a 35% increase in
cross-regional engagement through culturally tailored content.
• Conducted competitive landscape and market research across 3+ industries, directly informing campaign strategy and
improving targeting precision.
• Owned end-to-end execution of region-specific campaigns, managing content across 5+ platforms and reducing publishing
turnaround time by 40%.

• Directed content strategy, marketing operations, and HR functions simultaneously, overseeing a team of 6 and ensuring
consistent brand output across all channels.
• Built and managed the companys full social media presence, growing combined following by 60% and improving average
post engagement by 45%.
• Redesigned internal workflows to eliminate bottlenecks, cutting campaign turnaround time by 30% and improving on-time
delivery rate to 95%.

• Contributed to hospital-wide marketing initiatives, supporting 10+ campaigns across digital and print channels that
collectively expanded patient outreach by 25%.