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hannah shabbar, Social Media Strategist

hannah shabbar

Social Media Strategist·Fone World UK

Great Britain (UK)

Master's degree, Graphic Design

Work experience

Total years of experience: 3 years, 6 months

Social Media Strategist

January 2025 - Present

Fone World UK

London, United Kingdom

January 2025 - Present

• Lead a digital team of 5+ across SEO, marketing, creative, and social media functions.
• Developed and executed digital strategies, boosting website traffic by 40% and social
engagement by 60%.
• Managed end-to-end creative direction, ensuring alignment with brand and performance goals.
• Drove data-led decisions for growth, audience reach, and ROI-focused marketing.
Company industry:
Technical Maintenance & Repair

Intern

November 2024 - January 2025

Makeke UK

London, United Kingdom

November 2024 - January 2025

• Supported social media campaign planning to enhance brand visibility and engagement.
• Contributed to viral content strategies across TikTok, Instagram, and Meta Suite.
• Analysed digital trends to inform creative decisions and campaign development.
Company industry:
Advertising

Founder

January 2024 - November 2024

Shop Goat

Lahore, Pakistan

January 2024 - November 2024

• Designed iced-out jewellery and developed Gen Z-focused visual content.
• Produced viral content (31.9K+ organic reach) and collaborated with influencers.
• Managed brand operations end-to-end, including PR and marketing initiatives.
Company industry:
Jewelry & Gold

Creative Manager

January 2023 - January 2024

Diginet Global

Lahore, Pakistan

January 2023 - January 2024

• Promoted twice within 12 months, increasing creative team output by 50%.
• Directed video content and supervised a team of 5+ in-house creatives.
• Produced 100+ visual assets for client campaigns, boosting engagement by 30%.
• Optimized posting workflows and ensured 100% copyright compliance.
Company industry:
Media Production

Graphic Designer

January 2023 - January 2023

PepsiCo

Lahore, Pakistan

January 2023 - January 2023

• Designed visuals for SHEREOS campaign, increasing engagement by 20%+.
• Developed storytelling assets aligning with brand tone to empower female employees.
• Created UI visuals and promotional content for PEP Ride app, enhancing UX and adoption.
Company industry:
FMCG

Junior Graphic Designer (Intern)

January 2022 - January 2022

Ogilvy Pakistan

Lahore, Pakistan

January 2022 - January 2022

• Awarded Best Internee for creative contributions across major campaigns.
• Designed social media content for international brands, including Peek Freans and Baskin
Robbins.
• Collaborated in ideation and execution of high-performing digital campaigns.
Company industry:
Advertising

Education

University of Hertfordshire

January 2025

January 2025

Master's degree, Graphic Design

United Kingdom

Graduated with a Commendation.
View attachment

National College of Arts

January 2023

January 2023

Bachelor's degree, Communication Design

Pakistan

GPA (point): 3.24 out of 4

GPA (point): 3.24 out of 4

Studied Communication Design with a strong focus on visual storytelling, branding, and digital media. Completed multiple academic and self-initiated projects involving brand identity design, social media campaigns, content creation, and strategic visual communication. Developed skills in concept development, typography, layout, and audience-focused design solutions.

Skills

BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
CREATIVE THINKING
Intermediate
CREATIVE THINKING
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
PERFORMANCE ANALYTICS
Intermediate
PERFORMANCE ANALYTICS
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
STORYTELLING
Intermediate
STORYTELLING
Intermediate
VISUAL DESIGN
Intermediate
VISUAL DESIGN
Intermediate

Social profiles

Personal Website
Personal Website
behance.net/hannahshabbarr

Facebook
Facebook
facebook.com/hannah.shabbar

Instagram
Instagram
instagram.com/hannahmaalik/

Behance
Behance
behance.net/hannahshabbarr

Languages

English
Expert

Hobbies

  • photography
  • Travelling