حنا Gabor

• Developed & led Social Media Strategy to achieve 3% engagement to drive brand affinity and traffic in both stores and e-commerce site; led the launch of Social Media pages for new market (Qatar).
• Drove 42% expansion in customer base since 2018, achieved during a period of overall decline in the retail industry.
• Led store opening campaigns in new and existing markets (Qatar - Doha Festival City, RAK - Manar Mall and Dubai - First Avenue Mall), comprised of events, media and PR initiatives.
• Drove brand partnerships for collaborative initiatives and promotions with organisations such as Legoland, Dyson and Al-Futtaim-Automall.

Establish marketing objectives based on past performance and market forecasts.
Conceptualize and develop Marketing Commercial Calendars for all markets.
Manage and oversee current campaigns, promotions and comes up with initiatives and events for new launches for products or services and CSR to drive brand awareness and achieve maximum ROI.
Research and analyse market trends, demographics, competitor activities, and other relevant information to form marketing strategies.
Develop and optimize integrated marketing plans for all media channels across all markets (UAE, Qatar, Homeworks KSA and Bahrain).
Create Digital and Social Media briefs to Digital Agencies, oversees and approve content creation and digital activations with integration of PR and offline media initiatives.
Lead and negotiate with various media buyers, PR and Advertising agencies, printers, and other services to achieve best rates and media benefits in the market.
Provide in-depth information to vendor partners, and represent the brand to build partnerships and pitch for activations to promote their brands on behalf of ACE.
Responsible for budget planning, forecasts and tracking with Head of Marketing for all markets.
Manage department team members along with Head of Marketing.

 Reports to the Head of Marketing, ensure all marketing campaigns and initiatives are aligned with Stakeholders across GCC and Brand Principals. Create & Implement Marketing Plans & Strategy which supports business KPI’s, objectives, achieve sales target & increase brand awareness for expansion plans.  Lead & develop Corporate and Brand Commercial Calendar with the Commercial Team to ensure priorities are identified based on investment, consumer situations, and campaigns are set/implemented within timelines.  Prepare & Manage Marketing Budget ensuring all spends are optimised with key measures in achieving ROI. Negotiate annual deals with agencies and suppliers which results with best rates that maximises all spends.  Drive Corporate Group & Brand Awareness through all communication platforms, Campaigns and PR Activities; search and build potential partnerships with media and organisations to increase share of voice and reach.  Build & maintain strong relationship with Brand principals, ensure all brand values and corporate guidelines are applied within global standards in all marketing programs, campaign & agency briefs, assets/artworks, internal Visual Merchandising and external communications.  Create briefs for advertising/event agencies/in-house creative team, develop media plans, conduct/implement events for campaigns and negotiate costs with all third party suppliers to ensure optimization of Marketing budget.  Organise photoshoots, press and in-store events, manage press releases for PR and build relationship with media and key organisations for partnerships.  Collaborate with stakeholders in planning and driving strategy to increase Footfall and Revenue like for like, recommend & implement marketing tactics, promotions to support customer service and sales operations in increasing Conversion, Average Transaction Value and Average Basket.  Manage & initiate CRM and Loyalty Programs to build database and increase customer brand engagement in both offline and online platforms.  Manage Online (Web, SEO/SEM), Digital and Social content strategy to increase brand reach and visibility.  Review post campaign and activity performance with commercial team and ensure best practices and disadvantages are communicated and used for developing future commercial plans.  Conduct Market Research/Surveys/CSI to develop marketing plans and influence to improve over-all brand strategy through customer feedback & local consumer situations.  Manage and initiate Corporate Communications for Al Homaizi Group as a whole, ensure all communications are in consistent formats & tonality; develop Brand Visual Identity & Guidelines. Propose Corporate & Brand Marketing Organisational Structures considering smooth process & sustainability, centralisations of projects and departments which benefits the group to save costs.  Supports in recruitment, training and coaching, appraisals for the team’s growth & development.

*Reporting to the Head of Marketing; Conceptualize, develop and execute marketing plans/commercial calendar to support business targets and strategy.
*Prepare, manage and control annual marketing budget for UAE, Bahrain, Qatar, Kuwait, Oman and Levant markets; Report the success of communication programs through analysis of Key Performance Indicators (KPI’s) and research studies (eg. Customer Satisfaction Index, Visitor & Sales performance.
*Ensure optimum utilization of the marketing budget through best negotiated rates and acquiring extra media value for Advertising and PR requirements across the Gulf Region.
*Strategically plan/review marketing options to promote brand awareness, products and services through Above and Below the Line Advertising/PR/Web, Social Media and Events; Ensure proper execution of marketing plans based on business objectives, brand principle, strategy and feedback from stores, efficiency and learnings from previous campaigns.
*Drive PR Agency and Media to build and maintain brand recognition/ reputation through PR and Marketing Activities.
*Organise events and launch activation campaign such as In-store events, Fashion Shows and CSR activities to drive and increase brand awareness amongst competitors.
*Lead and engage Advertising, PR, Event and Media Agencies for execution of Marketing plans across UAE & GCC (this includes creating briefs for Agencies, providing assets for all campaigns, as well as organising photoshoots and events).
*Launch New Store Opening Campaigns in new markets across GCC and Egypt.
*Engage and work closely with internal stakeholders (VM/Buying/ Store Business development team/Store Management) for execution of marketing tactics whilst providing feedback, ideas, lessons learned and best practices for launches and camaigns.to aggregate existing or new marketing campaigns.
*Establish relationships/network with Stakeholders, Stores, Customers, Suppliers, Agencies, Mall Marketing Managers including M&S-UK Team to leverage opportunities, and ensure that all communication for campaigns are consistent with the M&S-UK Corporate Identity and Brand Guidelines.
*Consistent competitor monitoring and analysis for new promotional marketing trends/activities and to provide feedback report to management and UK principals.
*Brief Research Agency/Roll-out Customer Survey Index/Profiling and Dipstick Studies for new/current markets; Tracking on action plans with the Store Management based on the research/survey results.
*Manage some campaigns roll-out in Jordan, Egypt and Lebanon as required.

June 2005 - September 2008
Al Futtaim-GMASCO
Account Executive - Client Servicing
* Reporting to the Client Servicing Director and Account Manager. Collated market data, competitive advertising rates and information in relation to Client's requirement.
* Was handling various accounts with the Account Manager such as Plug-Ins, Marks & Spencer, Toys R Us, Dubai Festival City, ACE, Hasbro, Arab Orient Insurance Co., and Al Futtaim Travel.
* Ensuring on time delivery of tasks for clients.
* Negotiating rates and special media positions with the media department and various publications to ensure maximum mileage and effective utilization of the client's budget
* Presenting competitive rates across all accounts and ensuring agency commission is in line with requirements.
* Coordinating clients' requirements for store openings, media campaigns and product launches with the Public Relations, Events and Creative Teams in the Agency.
* Conducting brain storming sessions with the team to achieve creative ideas and solutions for the Client's requirement.
* Was responsible for the day-to-day running of the accounts which involved coordinating for approvals from the Economic Department for various promotions.

April 2004 - March 2005
Lighthouse FZ-LLC Dubai Media City
Account Executive
* Monitoring projects and updating client requirements.
* Coordinating with Clients, Media Suppliers, Creative Team and Finance Department for all campaigns and tasks required by the Management.
* Providing assistance for all administrative tasks required by the Management team, and organize documentation and archives for the Agency.

May 2002-January 2004
Asian Cable Communications, Inc. PSE, Pasig City
Marketing Coordinator
* Reporting to VP-Marketing. Assisted in developing Marketing plans and strategies.
* Prepared annual Marketing budget and projections.
* Liaising and establishing good relationships with Foreign Program Suppliers (Discovery Channel, Animal Planet, Disney Channel, AXN, Nickelodeon, and STAR Channels)

November 2000 - May 2001 & Associates Public Relations Executive
* Was responsible for PR Campaigns of a party-list group (Chambers of Real State and Builders Association) for the Philippine Election - Year 2001.
* Creating PowerPoint presentations and preparing print collaterals for the campaign.
* Coordinating with TV/Radio/Print for press releases, conferences and interviews.
* Lobby work in Congress for interest groups like the transport organizations and new petroleum players.