Group Finance Director
Rotana
Total years of experience :26 years, 3 Months
• Directed and delivered strategic and operational financial planning for Rotana Audio and Visual Group Holdings
• Gained promotion from finance manage to group finance director after only 1 year due to exceptional performance
• Collaborated with executive board members to determine core business values and develop strategic initiatives
• Identified, analysed, developed and presented proposals, business case scenarios and investment opportunities
• Accountable for financial control of the largest record label and entertainment conglomerate in the MENA region
• Developed, managed and implemented group financial policies, procedures and controls across 9 business units
• Led the preparation, negotiation and subsequent approval of annual business unit operational and capital budgets
• Won a reputation as a decisive, pragmatic and results driven finance professional with proven business acumen
• Conducted business analyses and financial viability projections and provided financial modelling for new projects
• Successfully managed, developed and trained a 22 strong finance and accounting team in 5 Middle East locations
• Managed and controlled operational financial and accounting activities; ensuring timely and accurate regional data
• Developed excellent relations with stakeholders, executive board, business unit leaders, staff & regulatory bodies
• Managed, analysed and reported forecasts, budgets, P&Ls, cash flow, working capital, assets, creditors & debtors
• Controlled and monitored monthly performance and variance reports; presenting financial data packs to the board
• Drove expansion of the Navision ERP system and ensured proper implementation/utilisation within business units
• Devised, implemented and optimised financial entity structures, budgetary management and accounting practices
SACLF is part of ELSEWESDY.HELAL -Energya Industries Group. Located in Jeddah KSA and has been in the business of lighting fixtures since 1983.
Starting 2005 the company expanded the scope of its products to include, in addition of lighting fixtures, Panel boards, Cable Trrays -trannking and ladders, Conduits, EMT fittings, reinforced polyester (fiberglass) pole, and Wire Harnesses. The company provides technical and professional assistance for the total Lighting and Electrical Systems Solutions throughout the GCC countries and the Middle East.
Job Responsibilities
• Assisted in the development and delivery of the long term financial strategy as the finance manager for SACLF
• Ensured the alignment and compliance of local subsidiary company controls/policies with corporate requirements
• Led and developed a cross functional accounting and finance department to deliver timely and accurate reports
• Implemented and maintained financial controls and accounting practices to protect company interests and assets
• Oversaw the implementation of the ERP/MRP system; delivering financial accounting policies and procedures
• Prepared, reviewed and presented information data packs, business planning, P&L and risk management reports
• Managed and monitored budgets, cash flow, creditor/debtor management, financial performance and viability
• Conducted detailed data analyses and presented business projections and resource optimisation to management
Eight years of experience in the fields of audit, management’s consultant services, due diligence and corporate valuation on going concern basis in different fields (i.e. manufacturing, oil & gas, services, media and trading companies.)
Responsibilities Included
•Assigned to perform pre-engagement activities including preparing, negotiating proposals and assessing client’s needs and business risk.
•Drawing preliminary plan taking into consideration the client’s business and accounting process.
•Carrying out analytical procedures, determining planning materiality and developing an overall strategy.
•Analyze and evaluate the internal control structure in order to assess control risk.
•Prepare reports to the client’s management on the internal control and system weaknesses together with relevant recommendations for improvement.
•Design the audit programs and procedures.
•Setting sampling plans, determining the sample size, and the sampling techniques.
•Perform compliance & substantive tests for all accounting applications and balances.
•Prepare and review financial statements including notes and disclosures.
•Perform annual budget and prepare variance analysis through the controlled time budget sheets.
•Managing the audit team and evaluate the team member’s progress through the detailed review.
Some of the major clients I was responsible for
ASECement (Helwan Portland)
Coca Cola
Miraco Carrier
Prima (Ghabbour Group)
VCI (Ghabbour Group)
Ghabbour Egypt (Ghabbour Group)
National Medical Industries
Paul Hartmann Egypt.
Arab Company for Plastic Recycling
Tanganyika Oil (Dublin)
Pathfinder
Oil tool (Free Zone)
International Commercial Center (ICC)
Egy Trade (Bayer)
Itamco (Ghabbour Group)
Smithkline Beecham (GSK)
Nokia Egypt
Nile Radio Production (NRP)
International Commercial Center (ICC)
Abbot - Trading Medical &Laboratory Equipment
ASECement (Helwan Portland)
ABC (Alahram Beverage Company)