LUYINDA ASHRAF

I am currently working as a Managing Director in a tour and travel company which offers
different services such as visa processing for different countries, flight and hotel bookings, tour
car renting, Domestic and international tours etc. which is under the Uganda tourism board. The
key responsibilities that I performed included:
• Reviewed and updated correspondence files and database information of clients to
maintain accurate records.
• Provides strategic leadership by defining the companys vision, mission, and long
term goals.
• Leads business growth by identifying new markets, destinations, and expansion
opportunities.
• Drives revenue and profitability through effective sales, partnerships, and pricing
strategies.
• Overseas daily operations to ensure smooth tour planning, booking, and service
delivery.
• Ensures high-quality customer experience and maintains excellent service
standards.
• Manages the companys financial performance, including budgeting, forecasting,
and cost control.
• Oversees marketing and brand development to strengthen market presence and
competitiveness.
• Builds and maintains strong relationships with airlines, hotels, suppliers, and
tourism partners.
• Leads, mentors, and manages senior staff while fostering a strong organizational
culture.
• Ensures compliance with tourism regulations, licensing requirements, and safety
standards.
• Identifies and manages operational, financial, and travel-related risks.
• Drives technology adoption and innovation to improve efficiency and customer
engagement.
• Represents the company in dealings with stakeholders, investors, and industry
bodies.
• Oversees crisis management and ensure business continuity during travel
disruptions.
• Monitors perform metrics and use data-driven insights to guide decision-making.

Reviewed and updated correspondence files and database information of a minimum of 100 people per day to maintain accurate records.

Performed daily control functions.

I provided guidance to prepared documents for data entry.

Scanned documents and saved in database to keep records of essential company information.

Organized forms, made photocopies, filed records and prepared correspondence and reports.

Data entry including all the information and the details for the new imported labor workers.

In manual, I verbally interviewed the new imported labor workers to check if they meet the company requirements and about their bio data individually basing on their passports before capturing there data electronically.

Assisted the company client coordination through CRM system in order to meet they satisfaction.

I worked with Saudi manpower solutions (SMASCO) for 4 years at Al-Arid branch while
using computers to input of data, analysis of data, hiring new employees of the company daily
day to day and making daily, weekly and monthly documented reports. Some of the key roles
done included

❖ Welcoming guests warmly and professionally upon arrival at Café Javas.
❖ Answering incoming phone calls and responding to customer inquiries politely.
❖ Handling reservations and walking-in guests efficiently.
❖ Maintaining records of reservations, guest preferences, and peak hours
❖ Communicating effectively with kitchen and service teams to manage service timing.
❖ Supporting cashiers and service staff during busy periods when needed
❖ Ensures the reception and waiting area is clean, organized, and presentable.