HARDIK ASHAR

Launched more than 50 brands in the market, listing of 500 SKU’S.
 Achieved a growth of 22% in value in 2020, with a saving of 12% in spending.
 Implemented route‐to‐market which improved efficiency of sales team, customer service & cut down company expenses.
 Guided the field team to ensure proper off shelves planning and maximizing its profit.
 Managed P&L in steering revenues, expenses towards a healthy financial development.
 Drove sales initiatives, developed strategic, market positioning, and ensured the growth in sales.
 Excelled in key account management, sales management, Marketing Communications, Sales Operations, Operations
Management, Business Planning and Lead Generation.
 Generated a sales contact plan via cold‐calling, direct marketing, attending industry events to network and build relationships
with key prospects.
 Managed overall end‐to‐end sales processes in various territories, from the initial contact and understanding of the
client’s needs to the closure on the product/service delivery.
 Ensured territorial growth, mapped business needs, evaluated business potential, identified new profitable products &
product lines, tailored a solution using all relevant products and solutions, drawing on expert internal resources.
 Served as the product expert by educating brands and agencies on new and existing products, as well as advising on best
practices and bespoke campaign optimizations.
 Ensured the availability of products throughout mass key retailers across the designated areas in the country.
 Identify, explore new markets and tap profitable business opportunities for business development.
 Focused research and analysis about marketplace and competitor activity through industry contacts, publications, trade events &
tracking business news.
 Developed effective working relationships with customers through regular meetings, identifying and obtaining further sales and
business development opportunities while increasing the count of key accounts.
 Responded to incoming Requests for Information (RFIs), Requests for Proposals (RFPs) while working closely with colleagues to
identify common new business prospects and cross‐sell integrated services and products.
 Scheduled appointments, designed and delivered pre‐ sales presentation to prospective clients.
 Maintained an updated knowledge pool regarding features and specifications of assigned products and provided
exemplary post sales services to expand referral clientele.

Adhered to all quality standards and processes for acquisition of new clients while strengthening existing account base and
increasing revenues on a monthly and yearly basis.
 Worked with the Group Marketing Team to develop marketing campaigns to support sales strategy; generating new business
and raised awareness of other company products.
 Effectuated sales contact direct marketing plan and attended industry events to build relationships with key prospect.
 Managed and guided a team of 16 van‐salesmen in order to grow business and to achieve a dedicated goal.
 Managed projects involving complex work streams and cross‐functional collaboration (internally and externally)
 Accountable for sales of existing and upcoming outlets within the assigned territory.
 Drove and achieved yearly sales target within the assigned territory, in value and product‐wise.
 Planned and distributed the target into monthly sales and further to daily sales and allocated these targets to all
salesmen.
 Guided and motivated sales team to achieve the targets assigned to them.
 Recommended and implemented various strategies and techniques to improve sales of slow moving products /outlets
and boost territorial sales volumes.
 Merit of achieving 105% month‐on‐month while being associated with multiple organisations from F&B sector

Maintained relationships with existing customers through regular visits.
Ensured high level of consumer satisfaction by building and maintaining good relationship with potential customers.
Verified the documents and submitted with 100% success ratio.
Strategized and focused to accelerate growth, generate customer loyalty levels and serve retail and corporate sector customers effectively.
Managed an increase in key accounts from 13% to 38% in a year.

Established and maintained business relations and generated new leads.

Initiated and closed deals.

Monitored the store’s inventory.
Managed a restaurant with a workforce of 12 people.