Senior Sales Supervisor
Almarai
Total years of experience :21 years, 0 Months
Almarai is the largest integrated dairy foods company in the world having product category of Dairy, Yogurt, Juices, bakeries, Poultry and Infant Food Job Role
•To direct control and efectively manage a van sales operation of sales areas in my assigned territory to achieve the budgeted volume & margin of products by continuously monitoring and reviewing team performance
•Manage & monitor performance of Salesmen to ensure all areas deliver the targeted volume & margin.
•Achieve the budgeted volume & margin of products to deliver company's targeted profit.
•Managing the sales of Key accounts like Lulu, Carrefour, Coops, Geant, Spinneys and Choithrams etc and other Traditional trade stores in my area.
•To maximise sales and profit in Key Accounts by managing spend, listing of products, analysing sales performance, visiting markets, surveying customer satisfactions, increasing in store space and visibility. Planning and managing promotional activities in coordination with Business Units and marketing teams and implementing through regional sales teams. Manage Business agreements and funds to reduce the spend, maximize sales and profitability.
•List all new products' timely and ensure updated products in the retail database to ensure availability and maintain correct pricing.
•Negotiate Business agreements, space, payment agreement, rebates, promotions to ensure we get the most eficient trading terms.
•Space agreements optimization to maximize visibility.
•Plan and execute promotional activities to counterattack competitor activities and increase Almarai purchase.
•Maintain customer relationship to build profitable business. (Continuous communication)
•Analyse sales performance to identify sales opportunities and areas of improvement.
•Achieve the distribution target on a week to week basis in all trade channels as per the recommended product portfolio to optimize the sales & increase market share
•Ensure that all customers comply with company credit policy to avoid any financial loss
•Make sure all employees adhere to quality & safety policy to ensure product quality & employee safety
•Identify the training needs of Salesmen & provide/ facilitate the training inputs to equip them with the required skills & knowledge.
•Directing Salesmen by defining and communicating sales targets for each Salesman.
•Ensuring that his sales areas operate cost efectively and yield maximum results by regularly reviewing route and area performance and the factors that drive cost efectiveness and sales performance (e.g. call rates, stock rotation)
•Increasing sales turnover in the area by actively identifying and exploiting new business potential.
•Maintaining good customer relations by solving and helping Salesmen to solve customer complaints.
•Contributing to better management decision making by preparing and presenting timely market-related reports as required to Regional manager
•Improving the saleability of the entire product range by managing the use of merchandising resources and the application of the Merchandising Policy
•Keeping the right number of Salesmen, Assistants and Merchandisers to serve routes by systematically planning and implementing vacation schedules and by accurately forecasting recruitment needs.
•Overseeing the eficient performance of day-to-day activities in my sales areas by monitoring the compliance of individuals to procedures on pre-selling, selling and post selling activities
•Ensuring that sales routes are planned and managed in a way that achieves the optimum distribution of company products and the most eficient use of vehicles.
•Ensuring that responds quickly to changes in the market by initiating tactical sales activities in his areas to counter local competitor activity, with the prior approval of management.
•Motivating and encouraging the staf by monitoring and appraising them on regular basis
•Sustaining positive team spirit by treating team members fairly and dealing with problem situations firmly and decisively
•Responsible for AED 40 -45 million (approx.) sales per annum
•Responsible for 450- 600 (approx.) customers.
A Multinational Company of Saudi Arabia deal in Rani, Hani Juices, Vimto and Barbican Job Role:
•Retain existing customers and aim for new opportunities of business growth.
•Manage, develop and handle key accounts in the designated area for the company (Hypermarkets and supermarket outlets in Dubai and Northern Emirates).
•Major groups handled-Carrefour, Union Co-Op, Sharjah Co-op, Abu Dhabi Coop, Emirates Coop, Lulu, Aswaaq and Safeer etc, in listing, visibility and pricing of our products.
•Maintain order intakes in a way of meeting the required sales target for the month.
•Coordinate and supervise merchandisers for proper orders, visibility and customer needs.
•Efective utilization of visibility funds and proper utilization of POS materials.
•Daily sales review to immediate superior in the company (Key Accounts Manager).
•Proposing Consumer Promotion activities to the management and proper implementation.
•Maintain client profile, record competitor activities and update-strictly implement plans.
•Maintain excellent client relationship, follow up regularly on accounts, provide feedback on product performance and help clients get maximum benefit from range.
•Review sales & marketing operations through assessment of customers' performance.
•Identify new markets to penetrate and recommend strategic plans to increase business.
•Assisting sales manager in annual meeting with major customers.
•Perform sales analysis & reporting including assessing market trends, customer profile and their preferences. Achieving quantitative & qualitative targets.
•Develop contacts in the market with the help of networking and business development.
•Handle customer's calls regarding status of orders, provide schedule and delivery information and customer relations.
•Co-ordination with associates in Execute Consumer Promotion activities and also Market report / result of promotions to the Sales Manager
Job Role
•Prepare daily, weekly and monthly reports and present to the management for review.
•Efective and timely action for smooth functioning of the distribution networks
•Assisting sales manager in making sales promotion programmes to be submitted to top management for approval.
•Proper evaluation of all sales promotion programmes and the co-ordination of Distribution.
•Develop entirely a feasible atmosphere with the ofice staf & meeting their needs with view enduring rapport.