Harsh Kohli

• Deliver end-to-end email marketing campaigns for global audiences across the US, Europe, and India, driving customer
engagement, lead generation, and product awareness.
• Manage campaign segmentation, scheduling, and deployment through Zoho Campaigns, sending 100, 000+ emails monthly with
95%+ delivery rates.
• Segment audiences by behavior and engagement, contributing to click-to-open rates as high as 60.9% — 3x above industry
benchmark.
• Analyze performance via Google Analytics, UTM tracking, and CTOR metrics, driving click-through rates up to 12.6% — 4x+ above
industry average.
• Run A/B tests on subject lines and content, refining strategy to maintain 0 spam reports and consistently strong deliverability.
• Partner with content, design, and marketing teams to align email campaigns with Google Ads and Meta Ads for consistent cross
channel messaging.

• Executed multi-channel campaigns across email, push notifications, and social media to support brand awareness and user
engagement for a fast-growing startup.
• Created and coordinated marketing content across channels, ensuring consistent messaging and faster campaign turnaround.
• Monitored campaign performance in Google Analytics to identify engagement trends and inform content decisions.
• Adapted quickly to a fast-paced startup environment, balancing multiple marketing priorities with limited resources.

• Supported client campaigns across SEO, content marketing, Google Ads, and Meta Ads.
• Conducted keyword research and competitor analysis to strengthen campaign targeting and content strategy.
• Optimized website content and supported multi-channel campaign planning using Google Analytics insights.

• Led on-ground operations for corporate events, sports events, exhibitions, and large-scale festivals across multiple cities.
• Managed teams of 20+ members alongside vendors and logistics, ensuring seamless execution under tight timelines.
• Developed strong planning, coordination, and problem-solving skills — directly transferable to managing multi-stakeholder
marketing campaigns today.