Event Manager
QNET INDIA
Total years of experience :22 years, 0 Months
Operations
• Solely responsible to strategize and implement events, meetings, promotions to drive quality footfalls, mall activities/ideal
shopping locales, dining and entertainment destination
• Interfaced & coordinate with Print/Visual Media for promotional and PR activity
• Effectively liaise with Ad/events & promotional agencies to carry out marketing campaigns to create Brand awareness, generate
sales & revenue
• Actively engaged in organizing & coordinating internal meetings & seminars, incentive programs
• Design, develop and implement integrated marketing communication strategies while focusing on providing BTL (below The
Line) Solutions
• Deftly manage the entire course of Events/Campaigns including concept design, scheduling, venue matrix, on-site support, and
pre-event/post event management and analysis
• Review existing systems & procedures and design internal controls/quality audit checks for various operational areas for
achieving higher operational efficiency, resource rationalization and cost reduction
• Closely monitor event activities to ensure performance and compliance with contractual obligations, applicable regulations and
laws, and assists with resolving issues
• Establish plan to apply a variety of analytical techniques in gathering, analyzing, and evaluating special events programs and
complex data to assess and develop recommendations to improve program effectiveness
• Actively participate in a variety of emergency management exercises to prepare for operations of the meeting facility
• Develop team to handle the day to day administrative and equipment operations of the facility
• Maintain a constant vigil on market dynamics and attune marketing strategies to exploit available opportunities in assigned
territories
• Proactively contribute in conducting 5 years strategic planning and annual budgeting
Key Achievements
• Distinction of managing assignment of space with provision of IT/AV support relate to centre operation at the conference center
• Earned rich experience in advanced management, organizational principles, event planning, programming, regulations,
guidelines and process and time-management methodologies
• Conducted ‘SWOT’ analysis and utilized findings for designing customized strategies to enhance customer services
Promotions/Roadshows
• Food Festival for the Hotel & Restaurant Industry
• ICICI & Big Bazaar Credit Cards Promotions
• ICICI HPCL Petrol Pump promotional activity
• Diamond and Gold Festivals for the Jewellery Industry
• TMP’s Worldwide Mall promotions
• Sun SDN College Promotions
• Dish TV (Zee Networks) Mall Promotions
• Tata Tetley Tea Sampling - Corporates
• Samsung Float activity
• Sun Microsystems Promotional Campaign
• Planet Education ‘Australia Roadshow’
• QNET NSG Road shows (Multicity)
Exhibitions/Internal Events
Client Servicing/Operations
• Donned the responsibility of coordination & execution of Event & Exhibitions related Operations for Bangalore, Hyderabad,
Kerala and Tamil Nadu
• Developed & presented integrated communication strategies to existing clients & enhance revenue generation
• Ensured Quality Implementation of theme events, exhibitions and promotions
• Actively involved in planning, organizing, coordinating, promoting, and facilitating special events
• Drove the initiative for scheduling and maintaining communication with clients and participants
• Geared the activities in preparing a variety of programs for events; and attend meetings
• Instrumental in conducting marketing research and develops marketing materials regarding special events and activities
• Mapped market dynamics and developed innovative marketing strategies to capture and retain a reasonable market share
• Strategized, designed, and developed the Ad Concept and Ad Design with marketing executives for print media
Key Achievements
• Received wide applause from the management for outstanding contributions
• Played effective role as
Event Services (Events/Exhibitions/Seminars/Promotions/Entertainment)
• Actively involved in Events & Exhibitions Management, involving Pre, Post & onsite Event Execution
• Handled independently Product Launches, Seminars, Exhibitions & Promotion Campaigns
• Associated closely in planning, organizing and controlling of the events within the facility to meet contractual obligations and
quality customer service standards
• Assumed responsibility for all amenities and accommodations at the event as well as any associated contract negotiations
• Developed innovative and compelling visual solutions while providing an effective user experience
• Proactively contributed in development of Ad Concept and design in case of Outdoor (hoardings, lollipops, Backdrops, stall
design etc.)
• Engaged in designing of Collaterals, EDM, Adaptations /New Creative’s, Any Design Element, Video Editing, Procurement of
Images
Key Achievements
• Having credential of introducing new advertising ideas and also managing, evaluating to ensure the integrity of communications
with the targeted customers
• Instrumental in analyzing and translating client’s brief into creative brief, and skillfully managing all brand building exercises to
develop the organization as a brand
• Introduced the concept of MIS reporting to update the Management on regular basis
SERCON INDIA PVT. LTD. (141 SERCON), BANGALORE
Events/Exhibitions/Seminars/Promotions)
• Contributed significantly in handling operations - locally & multicity events, exhibitions, promotions & road shows
• Responsible for regular client interactions, design coordination & cost approvals
• Entrusted with the onus of Ideation, theme related conceptualizing and flawless execution, Vendor coordination & cost
ratifications
• Nominated Project lead & Intercity team coordinator
• Identified potential business opportunities from various sectors and prospective clients to develop new accounts, set up
business operations thereby ensuring seamless marketing activities to achieve the pre-set targets
• Set and fine-tuned an excellent operational base which is ratified by a very high customer retention ratio, focused on
productivity and operational efficiency translating into cost savings and bottom line improvement
Key Achievements
• Credited for implementing ISO in various department and maintaining its documentations
• Geared the activities for developing & maintaining Organizational culture, values, and reputation in its markets, Customers,
Suppliers and Business Partners
US PC TELECOMMUNICATIONS, BANGALORE
Activations/Promotions
• Shouldered the responsibility of Databases Management, Audience acquisition, Pre-event, Post-event, Analysis, Event
Operations, Onsite coordination & AV support and Printing & collateral production, venue management
• Created & put into practice innovative business strategies to improve the product awareness and ensure enhanced brand
visibility
• Planned and conceptualized various strategies to achieve business goals aimed towards the growth in business volumes as well
as profitability while analyzing the competitor’s strategies; coordinated with the Sales/marketing team to enhance the Revenue
and profitability
• Full accountability in developing mutually productive business relationship with key influencers and decision-makers to gain
formulary access for new products
• Organized various training sessions for the team to enhance their performance
• Explored fresh business opportunities in Institutional/Government/Corporate segments and managed remarkable contribution
from these segments to overall territorial sales
Key Achievements
• Recognized for establishing high reputation for the company by providing quality & professional services to the customers as
well as assisting the marketing team to achieve their targets
• Gained invaluable experience in site selection, budget, event requirements, other related logistics and planning issues.
Details of major projects/events handled are placed at Annexure-'A'
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courses: Digital Marketing Certification Program
Creative Writing • NLP Course-Communications & Voice OverTraining • Events & Public Relations
