Harshit شارما

• Led end-to-end Digital Marketing and Growth initiatives, reporting directly to the CEO and driving business growth through
data-driven marketing strategies.
• Collaborated with senior leadership to develop and execute marketing, business development, and customer acquisition
strategies aligned with organizational objectives.
• Planned and optimized operational workflows, ensuring efficient campaign execution and cross-functional team collaboration.
• Managed and scaled multi-channel digital advertising campaigns across Google Ads, LinkedIn Ads, and retargeting platforms
to maximize lead generation and brand visibility.
• Conducted client consultations and stakeholder meetings, translating business requirements into actionable marketing
strategies and delegating deliverables to internal teams.
• Consistently achieved an average quarterly business growth of 42% while maintaining advertising Return on Ad Spend
(ROAS) between 5x-6x.
• Administered Google Analytics, Google Tag Manager (GTM), conversion tracking, audience segmentation, and remarketing
campaigns to improve campaign performance and attribution accuracy.
• Developed KPI-driven budget allocation and performance optimization strategies, maintaining a minimum ROI of 2x across
marketing initiatives.
• Oversaw digital marketing operations, including campaign planning, performance monitoring, lead nurturing, conversion
optimization, and marketing analytics across multiple digital channels.
• Led cross-functional teams to ensure timely project delivery, customer satisfaction, and continuous improvement of marketing
performance metrics.

• Led the Performance Marketing function, reporting directly to the CEO and driving customer acquisition, revenue growth, and
digital marketing performance.
• Partnered with senior leadership to develop and execute data-driven marketing strategies aligned with business objectives
and growth targets.
• Streamlined operational processes and marketing workflows to improve campaign execution efficiency and team productivity.
• Managed and optimized paid advertising campaigns across Google Ads, LinkedIn Ads, and retargeting platforms to maximize
lead generation and conversion rates.
• Conducted client discovery sessions and stakeholder meetings, translating business requirements into actionable marketing
initiatives and coordinating execution with internal teams.
• Consistently delivered 36% quarter-over-quarter business growth while maintaining an average Return on Ad Spend (ROAS)
of 4x-5x across campaigns.
• Administered Google Ads, Google Tag Manager (GTM), conversion tracking, audience segmentation, and remarketing
strategies to improve campaign performance and attribution accuracy.
• Developed KPI-driven marketing budgets, forecasting models, and optimization strategies, achieving a sustained Return on
Investment (ROI) exceeding 2x.
• Monitored campaign analytics, customer acquisition metrics, and performance dashboards to identify growth opportunities
and improve marketing effectiveness.
• Oversaw end-to-end digital advertising operations, including campaign planning, execution, performance analysis, budget
management, and continuous optimization across multiple channels.

• Heading the branch and reporting to the CEO of the firm.
• Collaborating with our senior management to formulate strategy.
• Planning the operations and workflow of the firm for efficient execution.
• Heading Social Media team, Content Curation team, Graphic Designers and Performance Marketing team.
◦
Handling all clients and business development of the firm.
• Handling meetings with clients offline or online and then delegating the work to the team.
• Making sure that a decent growth of 29% every quarter and ad ROAS of more than 2x-3x is always met for customer
satisfaction.
• Keeping the branch updated with all the new guidelines which Meta and Google send out so that our work is always aligned
to them.
• Getting client verifications for Instagram, whatsapp and google.
• Setting up pipelines for the team for better work orientation and execution.
• Implementing a task management system for the team and inter connecting all 4 aspects of the firm together for better
and efficient execution of tasks.
• Implemented a flow chain process for our Social Media and Management firm with proper execution.
• Mentor and motivate teams to achieve productivity and engagement.

• Planning social media calendars.
• Planning branding, strategizing and executing growth for big couture brands on social media like (Rahul Mishra, Ridhi
Mehra, Swati Narula etc.
• Handling big Fashion brands.
• Planning from shoot to website uploads for big brands.
• Planning out an efficient way for this firm to have optimum execution of work.
• Taking over the whole operations of the firm and making it the most structural social media firm.
• Managing performance marketing, creatives, social media, content and graphic designers team.
• Setting up performance marketing and branding campaigns for clients that have a very specific approach altogether to get
the exact outcome.
• Whatsapp, email & SMS marketing via wigzo.

• Managing all social media accounts with all of its content and settings including SEO & Lead Management.
• Managing the website of FitechGelb with the designing team and development team.
• Designing Marketing / Social Media Campaigns: Planning, Implementation and execution.
• Facebook, Instagram, Linkedin, Twitter, google ads Management and implementation.
• Designing and Curating content for websites and social media platforms.
• CRM is designed and executed as per client requirements.
• Getting on scoping calls with the client understanding their requirements and creating a Proposal via Proposify.
• Working with the team and clients for better efficiency and timely delivery of projects.
• Managing the company list with all status updates.
• Compiling Company database contacts in a proper automated format to send marketing email blasts.
• Automating Content on social media and website for timely delivery of the campaign.
• Working on API automation within Hubspot, Hootsuite, Active Campaign, Proposify and quickbooks.
• Curating new ideas for the branding and social media campaigns as per the surroundings for better reach to the end user.

• Supply chain, inventory management and worked on international projects based out of the Middle East.
• Traveled to UAE to work and meet the clients to understand their business requirements.
◦ Order management, customer service management and brand success management for all international projects.

• Social media marketing involving Facebook Ads and running campaigns on Instagram/Linkedin/Youtube.
• Prepared and implemented a roadmap from launch of a product and then made it reach the correct customer.
• Interacted with website users over mail/facebook messenger.
• Maintained social media platforms through Hootsuite/Hubspot.
• Run ads via google adsense on the website.
• Implemented ads for the product through google adwords.
• SEO and data analysis to generate more traffic for the website.
• Constantly learned about the new social media marketing skills to make the campaigns more efficient.
• Data extraction, movement and analysis on MySQL database servers for website backend.
• UI/UX testing optimizing technology stack across smart and desktop devices.

• Worked on a project named ENCTOOL (ENCRYPTED COMMUNICATION TOOL) using Java.
• Designed to encrypt a message within a IRC client using two-way/send-receive communication.