حرشة فرمى

• GTM Platform Delivery for Enterprise Clients
- Built and delivered go-to-market digital platforms for two of Indias largest enterprise clients in highly competitive market environments — REOWN (Royal Enfields vehicle trading
marketplace: 500+ dealers, $8M annual transaction volume, microservices architecture, full GTM coordination across product, engineering, sales, and operations) and Ujjivan Bank
digital transformation (5M+ customers, 8 departments, regulated fintech GTM across retail banking, microfinance, and digital channels)
- Managed end-to-end product lifecycle from requirements through GTM launch and post-launch iteration — translated business strategy into phased delivery roadmaps, coordinated
engineering, QA, DevOps, marketing, and vendor teams, and ensured products reached market on time and within budget; REOWN: conversions +35%, turnaround −22%, 8% under
budget; Ujjivan Bank: retention +18%, change requests −40%, delivered 5% under budget
• AI-Driven Delivery & Intelligent Process Automation
- Implemented AI workflow automation across all delivery operations — scoped, planned, and deployed ChatGPT, Claude, and GitHub Copilot into engineering and delivery workflows;
automated status reporting, risk analysis, retrospective synthesis, and documentation generation; achieved ~40% reduction in manual delivery overhead; monitored AI adoption
KPIs and iterated based on team feedback across four concurrent programmes
- Applied AI-assisted analytics and Power BI dashboards to drive data-driven delivery decisions — tracked conversion metrics, platform performance KPIs, defect trends, and
operational efficiency indicators across all GTM programmes; fed insights back into product backlog prioritisation and delivery process improvement cycles
• Cross-functional Team Leadership in Fast-Paced Environment
- Led cross-functional teams of 25-40 members across Backend, Frontend, DevOps, QA, Product, Business Analysis, Finance, and Vendor functions in a fast-paced, high-stakes
enterprise delivery environment — facilitated daily standups, sprint ceremonies, and executive steering committees; maintained delivery momentum across four concurrent
programmes without dropping quality or missing stakeholder commitments
- Managed 5+ vendor engagements against SLA commitments — negotiated contracts, tracked delivery obligations, escalated performance issues, and renegotiated terms securing
10% annual cost savings; coordinated cloud migration to AWS and MongoDB Atlas delivering $120K annual savings, 2 weeks ahead of schedule, zero downtime
• Technical Delivery - Platform Architecture & Integration
- Directed technical delivery across complex distributed systems — REST API integrations (200+ broker endpoints), microservices architecture, cloud infrastructure (AWS, MongoDB
Atlas), headless CMS, CRM systems, and CI/CD pipelines; participated in architecture reviews with engineering leads to validate technical feasibility and surface dependency risks
before they impacted GTM timelines
- Managed QA and platform validation including JMeter load testing (REOWN, Dropzone, Wanderlust), Selenium-based GTM and SEO automation (Ujjivan Bank, 5M+ customer
touchpoints), and UAT governance with 50+ test scenarios and 95% defect resolution rate across all enterprise platform releases

• Tier-1 Banking & Telecom Clients
◦ 1, 500+ Monthly Tickets
◦ 99%SLA Compliance
• IT Service Delivery & Process Optimisation
- Coordinated IT delivery for Tier-1 banking and telecom clients — implemented Kanban in ServiceNow (MTTR −18%), built Power BI dashboards for SLA prediction; onboarded 5
vendor partners with formalised KPI cadence, onboarding −35% faster, 10% annual cost savings — Excellence in Delivery Award 2021

• Enterprise Client Delivery & Process Optimisation
- Coordinated technology delivery for Tier-1 enterprise clients in Indias banking and telecom market — maintained 99% SLA compliance across 1, 500+ monthly service tickets, reducing by 18%, and built Power BI dashboards for onboarded 5 technology partners with structured SLA
contracts, 35% 10% annual cost savings