Associate Vice President - CEO's Office
DAG
Total years of experience :13 years, 6 Months
• The role is responsible for supporting the CEO in making decisions as well as managing and completing high level projects through strategic directives
• Provide options and select the ideal structure to support the CEO’s and the organization’s needs
• Structure leadership meetings and sequence of topics to ensure that issues are addressed with the appropriate depth, timing and implementation
• Diagnose the decision-making systems in the organisation and establish the ideal architecture of controls, processes, practices and policies to guide corporate decision making
• Design the infrastructure for issues and crisis management in the organisation
• Formulate as well as assist company strategies to diversify in new complementary markets and products
• Provide actionable suggestions for responding to new threats and opportunities rising in the marketplace
• Drive the annual planning process and operating framework for upcoming corporate initiatives
• Analyse new opportunities related to acquisitions, alliances and mergers to suggest strategic business development initiatives and priorities
• Calculate internal as well as target company valuations for portfolio optimisation
• Conceptualised customer delighting programs to improve spending and retention of loyal UHNWI customers. New customer acquisition rate grew by 7%
• Negotiated market and competitive positioning to identify new revenue opportunities worth US$ 5Mn
• Managed revenue and inventory worth US$ 15Mn to maintain GMROI over 1.25
• Created a product pricing model for retail, markdown and non-performing stocks to improve ROI
• Created market expansion strategies by actively engaging the marketing & retail channel partners that led to increased point of sales revenues by 18% YoY
• Created and developed a specialised team of six people dedicated towards new business generation in a rapidly
changing industry with a wide geographical reach leading to a direct immediate increase in revenue
• Planned the introduction of an interactive retail display by setting up realistic project timelines between
operations, digital and e-commerce teams both internal and external
• Handled all aspects of the role including budget planning & forecasting, scope & constraints definition, cost tracking, timeline review, risk vs return and succession planning to ensure a minimum resistance to change
• Managed and developed a 50-member strong team for the retail-sales and supporting roles in six locations
across the country with constant performance monitoring systems
• Led a team to turnaround and restructure an underperforming store within three months to increase revenues (from US$ 2.3Mn to US$ 4.2Mn) and improve loyal customer retention (+15% YoY)
• Created, tested and implemented a standardised operating procedure guide on daily store operations aiming on improving operational effectiveness, communication channels and escalation matrices
• Managed and achieved all top line and operating results for west India, planning, execution and identification of opportunities for retail expansion
• Forged strong working relationships with key strategic partners - logistics, landlords and internal stakeholders within the APAC and EMEA market
• Formulated the buying plan, implemented and maintained all merchandising directives and ensured execution of effective merchandising strategies
• Managed and controlled operating expenses, planned and executed marketing, recruitment, training and leadership plans of the retail teams
• Benchmarked seasonal product performance against established forecasts to identify opportunity areas that caused an increase of cost-benefit by a margin greater than 20% YoY
• Monitored sales performance on newly introduced products to determine further sales opportunities based on results and selected/deleted assortments as deemed appropriate
• Communicated and managed standards of visual merchandising to develop promotional collateral for in-store marketing of key products
• Developed and implemented market entry strategies for a new market with little or no information which lead to a leadership position within two years of setup
• Monitored, analysed and reacted to competition behaviour to formulate competitive strategies
• Created, tested, implemented and maintained a standard operating procedure module at a market level to
streamline and improve daily store operations
• Recognised as a young leader in Zegna Group and selected for a six-week international leadership program at
Zegna’s globally best performing store in Hong Kong with revenues of US$ 53Mn
• Store Improvement Project: A project aimed at improving local customer retention in Hong Kong by
facilitating and constantly improving a door to door service guideline
• People & Team Management: Acquired and improved skills in managing people from six different ethnicities,
setting business objectives and facilitating teams in succeeding business goals
• SOE Operation & Application: Successfully created, tested, improved and implemented a 15-chapter retail
operating policy that aimed at creating efficient reporting tools for preparation of market dashboards
Finance & Strategy Class Representative, London Business School Track (Full-time MBA cohort) Member – Finance & Consulting club