حسن فرحات

• Spearheaded the complete pre-opening and operational launch of
premium hospitality and serviced apartment projects, delivering all
outlets on time and under budget with full compliance to brand and
safety standards.
• Designed and implemented F&B systems, SOPs, and compliance
frameworks (HACCP, Risk Proof, par levels) achieving 100% audit
compliance and operational readiness from day one.
• Engineered menu and beverage programs that boosted profitability
by 12-18%, reduced waste by up to 25%, and improved product
consistency across multiple outlets.
• Developed training and service culture programs focused on
emotional intelligence, leadership, and guest psychology, resulting
in >90% staff retention and a 28% uplift in guest satisfaction scores
within six months.
• Introduced data-driven inventory and cost control models, cutting
beverage variance to

• Lead end-to-end F&B and retail operations across large-scale events
at world-class venues, overseeing catering, concessions, and retail
sales.
• Manage budgets, optimizing cost control, workforce planning, and
supplier contracts to maximize profitability.
• Direct large cross-functional teams (front-of-house, retail, catering,
logistics), ensuring seamless delivery and consistent guest
experiences for thousands of event attendees.
• Implement process improvements that reduced service times by
20%.
• Collaborate with stakeholders, sponsors, and vendors to deliver
innovative retail concepts aligned with client expectations and
brand standards.
• Monitor and report on retail and F&B performance, using data
analytics to drive continuous improvement and identify new revenue
opportunities.

• Delivered 15-30% operational efficiency gains across multiple high
volume venues through retail and F&B process redesign.
• Designed commercial growth strategies that drove a 20% revenue
uplift for a multi-site restaurant chain (Bonbird).
• Directed pre-opening projects (concept creation, team recruitment,
supplier negotiations, systems implementation), ensuring launches
hit revenue and margin targets (AddMind Lebanese Hospitality
Group)
• Implemented digital transformation (CRM & POS integration),
reducing reporting times by 40% and improving sales forecasting
(AI & Data analysis using Xero and Excel VBA)
• Strengthened retail and hospitality staff training, raising team
performance and reducing attrition.

• Improved profitability by delivering 20% cost savings through supply
chain and workforce optimization.
• Introduced data-driven promotions and marketing, boosting
customer engagement by 15-18%.
• Enhanced inventory control systems, cutting waste by 10% and
improving margin reliability.

• Analysed P&L data to reduce payroll costs by 6% while maintaining
service excellence.
• Implemented new customer service strategies, achieving a 10%
increase in satisfaction scores (Increase in 5stars rating from 4.1
score to 4.5 in 3 months- Trip advisor score up 1.1 points).
• Negotiated supplier contracts, reducing procurement costs by 3%
across key categories.

• Managed a $2.5M budget for a flagship venue pre-opening,
delivered under budget and ahead of schedule.
• Increased staff productivity by 20% through tailored training
programs.
• Led cross-border stakeholder management, aligning investors,
operators, and suppliers for project success.