حسيب Badoo

- Responsible for marketing and communications strategies, as well as overall branding and image.
- Preparation of annual marketing strategy, annual budget/project forecast & management, calendar of campaigns and events, art direction, market & competitor analysis.
- Supervise the marketing team, provide support to sales and other departments and liaise with the group's overseas division for any marketing requirements.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPls)

Started the agency with zero investment and a part-time resource and expanded to a team of 15 members handling over 50 clients in 5 years. For Turnkey Marketing, I managed all marketing campaigns from inception to on-going delivery and execution, cultivated new online communities for the clients using Facebook, Twitter, YouTube, and other social media, targeted both online and offline customers by designing multi-pronged and comprehensive strategies and coordinated with multiple vendors to fulfil the client needs. In addition, I provided customer analysis, customer segmentation, established the reporting infrastructure, tracked campaign performance and presented the results to the clients.
Notable achievements:
- Increased footfall for Natural Living Furniture by 80% and helped the brand grow from 1 store to 8 stores across 5 cities in India by developing a cross-platform communication strategy
- Got the first billion-dollar company, Jindal Steel & Power Ltd as a client in the third year of operations and reduced their creative design cost by 30%
- Successfully executed India's biggest online crowdfunding campaign
- Executed and promoted the first TEDx in the city of Pune through affiliate and social media marketing
- Helped a bar franchise, Hidden Place increase footfall by aggressive content development and creating organic reach through viral content using various social media platforms and events & activations

Designed and executed the end of season sale campaign of Amanora Mall and conducted a research on Brand Perception mapping. My work also included coordinating with the advertising and PR agencies alone with media planning.
Notable Achievement:
- Was a part of the team that generated record foot-fall of 3 million visitors
- 50% increase in retailer’s revenue as opposed to the 30% target
- Reduced the marketing budget by 20% through sponsorships from retailers

I was involved in enhancing the corporate website and the marketing collaterals of the bank. Studied the internal and external communication strategy of competition and made a report on the gaps and suggested areas for improvement.

Set up all social media channels in line with the brand identity of Prayaas. Created the brand corporate video and a documentary about underprivileged children for which I was given an award by Prayaas management