Marketing manager
Almarai
Total des années d'expérience :20 years, 3 Mois
• Development of marketing strategies and products to generate new business opportunities.
• To identify market segments, demographics and market potential of the assigned Brands.
• Sales Budgeting and Forecasting.
• A&P budgeting and monitoring of expenses.
• To continuously monitor product movements of the assigned Brands and conduct regular market visits to analyze brand performance.
• To create cost effective advertising opportunities & creativity on existing and new channels.
• Inter-departmental co-ordination for the planning, development and implementation of Brand Strategies.
• Close coordination with the creative / advertising agencies for the purposes of ensuring effective and efficient creative planning and implementation of the same.
• Manage media planning, buying and placement.
• Responsible for Market Research and providing inputs that have implications for the strategic direction and positioning of the assigned brands’
• To prepare annual and quarterly budgets and marketing plans and presentation of the same to top management.
• Development of marketing strategies and products to generate new business opportunities.
• To identify market segments, demographics and market potential of the assigned Brands.
• Sales Budgeting and Forecasting.
• A&P budgeting and monitoring of expenses.
• To continuously monitor product movements of the assigned Brands and conduct regular market visits to analyze brand performance.
• To create cost effective advertising opportunities & creativity on existing and new channels.
• Inter-departmental co-ordination for the planning, development and implementation of Brand Strategies.
• Close coordination with the creative / advertising agencies for the purposes of ensuring effective and efficient creative planning and implementation of the same.
• Manage media planning, buying and placement.
• Responsible for Market Research and providing inputs that have implications for the strategic direction and positioning of the assigned brands’.