Sales Manager
REFAI TRADERS CANADA INC. – Cambridge, Ontario
Total years of experience :14 years, 7 Months
Developed a business plan to market La Cure Company products in the K-W region
Contact Beauty Supply Stores to promote La Cure Products
Established a Wound Care Unit as a part of Arabian Home business
Acquired an Exclusive Agency for Sanomed Company (Netherlands) in Jordan
Developed a business plan to acquire Negative Pressure Wound Therapy System
Managing overall Sales Operations of KCI Company in the Jordanian Market
Developed a business plan and sales strategy that ensures achievemnt of KCI Company
Developed techniques to find new customers for KCI Business (Open new accounts)
Arrange frequent visits to the VIP Customers (key decision makers)
Run product demonstrations on VAC System (VAC = Vaccum Assisted Closure System)
Managed overall sales operations of Wound Management division in all provinces gaining 45% of Middle East market share
Achieved 23% over target sales in the first quarter of 2007 by focusing on the high-profit items in company’s product range
Developed a training program for new and existing staff which resulted in productivity increases
Attained approximately 30% market share of the Wound Care dressings in market
Successfully launched a new product (Acticoat - a new silver dressing) and achieved 22% of market share($600, 000) in the second year
Planned, marketed and coordinated successful marketing activities for our customers of a monthly basis resulting in consumption increases of our products in the key hospitals
Led and developed sales staff by providing the training needs (selling skills)
Run product evaluations in the key Hospitals (Clinical trials on patients)
Managed sales operations of Wound Management division in the eastern province
Attained 13% over target sales in one year in the eastern province
Achieved significant sales growth in catheter dressings; received certificate of appreciation
Increased sales significantly by opening a new account (Naval Base Hospital) attaining 20% of market share
Achieved significant growth in silicon gel sheets sales; received certificate of appreciation
Focused on promotion of 3 major products (Neurobion, Heomobion, and Cebion)
Coverage of the private sector including the private clinics and the Pharmacies
Focused on promotion of 2 major products (Roxam and Famodine)
Successfully launched 2 new drug campaigns (Sepride and Busirone), which resulted in high sales in both private and governmental sectors in the Jordanian market