Regional Sales Manager
SAR Through
Total years of experience :15 years, 9 Months
leading Food service pre sellers and cash vans in central and North area.
•Responsible for annual value of SR 18 million = 338 % of last year achievements.
•Manage sales & profitability to achieve sustainable growth & bring the business to greater heights.
•Develop and increase sales with the existing customer and increase both existing and adjacent products.
•Secured sales targets and locked increase in sales versus original business plan.
•Responsible for generating and preparing a number of management reports on sales.
•Directing, Training, coaching and motivating sales people to perform at their peak
•Monitoring team performance and motivate them Improving team skills sales member and supervisors.
•Compiling and analyzing sales figures.
•Building effective Sales Team, Target Split, Follow Numbers, Make Contracts and Following the cash flow.
•Manage & monitor performance of the areas to ensure all areas deliver the targeted volume & margin
•Develop the business plan and sales strategy to achieve all sales, revenue, profitability, market share and sustainable growth targets for the area
•Define KPIs and targets for individuals and team and provide guidance and support in creating and executing action plans to deliver targeted business outcomes
•Coordinating with own factories, facilities production team & supply chain to ensure stocks for monthly target for overall sales budgets.
•Generate Private label sales and deals starting from the sales pitch till retail application. (ALOthaim-Nesto..etc) product like (Haley - Victo -Ghalia corn oil-Hala oil)
•Follow up closely with Vans sales rep and ensure best service level.
•Develop profitable new business and grow existing customer.
•Set clear and deliver objectives that are consistent with the Company’s goals with each member of the territory team.
•Review progress versus objectives at weekly meetings and take corrective action as appropriate.
•Ensure clear communication and adherence of pricing and promotions.
•Follow up on the update of the Territory Scoreboard minimum on a weekly basis.
•Lead problem solving.
Direct Report: National Sales manager
Accounts / Territory: All Kingdom clients include: Burgerizer -Shawarma house - Al Othaim - Jood for food.
and expands customer base by counseling district sales representatives, building and maintaining rapport with key customers, identifying new customer opportunities.
•Develop and generate sales for the Hotel and tourism sector .
•Handling Bakery premix products (Backaldrin).
•Handling Manufactured food products ( Nabil ) .
•Managing frozen meat products to the assigned regions
•Research Competitors Activities.
•Follow the distribution target on a week to week basis as per the recommended product portfolio to optimize the sales.
•Focus on Company KPI`s, Excellence In Execution, availability
•My Responsibilities Include Target Split, Follow Numbers, Make Contracts and Follow Collections
•Monitoring team performance and motivating them to reach targets
•Manage direct sales to key accounts ensuring high quality of service to build and sustain productive relations driving enhanced business and revenues
•Responsible for the work of coaching and teach team work on the company's policies and required targets at the beginning of each month and a plan of action time to shut down and achieve the required scorer.
•Responsible for the completion of annual contracts for customers
•Implementing channel marketing plans set out by the channel marketing team.
•open line of communication between the sales team and back office team
•Effectively coach, develop & Provide sales training and on-going mentoring to staff, teach best practices and drive enrollments.
•Review daily reports to diagnose excellence and areas of improvement that affect customer satisfaction, individual and team performance
•Responsible for monitoring and processing data regarding pull sales activities and feedback about the local market (competition, prices, ) .
Direct Report: Regional Sales manager
•Al Munajem cold stores company - KSA “Horeca Sales supervisor”
strategy to achieve volume and revenue growth by recruiting and retaining Customers in assigned area. Negotiate Trade Agreements to maintain targeted Gross Margin.
•Responsible for payment collection, rectify problem situations/ short payments, coordinate with Finance & Marketing to issue Marketing supports/ credit notes etc. Ensure that approved Company Policy is followed in recommending the extension of credit.
•Quarterly review with existing customers to identify opportunities and marketing plans to fuel growth.
•Ensure marketing budgets are spent on time. Discuss joint marketing plans with customers and execute in coordination with marketing dept.
•Managing frozen chicken, meat, vegetables and cheese products across the region
Direct Report:
Direct Report: Modern trade
Direct Report: Modern trade sales Supervisor