SR. BUSINESS DEVELOPMENT MANAGER
OSN
Total years of experience :7 years, 6 Months
SENIOR BUSINESS DEVELOPMENT MANAGER — ORBIT SHOWTIME NETWORK (OSN)
Aggressively recruited to spearhead OSN's retail business expansion plan throughout KSA. Built business model and strategy for retail procurement, implemented technologies and internal systems to control expansion process, and developed market strategy in coordination with Sales, Marketing, HR, Operations, Legal, and corporate teams. Hired, trained, and supervised retail coordinator. Manage $1.5M retail expansion budget and vendor contracts.
• In 7 months, successfully penetrated target markets with 97% reach in KSA (lifting prior market share of 65%), achieved 170% to plan with 42 new retail outlets for a total of 74 outlets, and delivered a record 3, 120 in new subscription sales.
• Developed and launched 12 new retail outlets in strategic locations that generated 720 new subscription sales monthly, exceeding new sales targets by 20% with 60 new subscription sales per outlet on average.
• Established strategic relationship with eXtra Electronics retailer that accelerated growth across KSA and opened markets for future expansion in Bahrain and Qatar. With executive team, negotiated commercial contract for $950K in guaranteed revenue at each location and crafted culturally savvy, localized marketing strategies to drive sales in each market.
− Opened 30 new retail outlets in eXtra locations and orchestrated a 30-day pre-Ramadan promotion roll-out (June-July) that generated an astounding $1M in gross profit on 2, 400 new subscription sales, surpassing sales target by 60%.
− Formally recognized for ground-breaking achievements by the Chief of Sales and Operations Office.
• Exercised strategic foresight across retail segment to secure and maintain profitable growth position through retail assessment plan, which closed 12 underperforming locations and improved the remaining initial 32 outlets.
• Prospected and secured deal with G4S cleaning and maintenance company to revamp and maintain showrooms. Negotiated a 38% cost reduction in cleaning contract and a 45% cost reduction in furniture contract.
• Created Showroom Selection Process that was implemented across the entire corporation to prequalify future locations throughout the Middle East and North Africa (MENA) region prior to proposal consideration.
• Expertly navigated all logistical challenges and achieved KSA retail development plan specifications on time and on budget, monitoring and controlling build-out from inception through corporate sign-off, coordinating with Retail, HR, Municipality, Marketing, IT, Operations, Supply Chain, KSA Finance, and Retention and Call Center.
• Sparked operational efficiency increases by reorganizing infrastructure and automating processes during critical entity transfer to support Jawazat campaign and avoid penalties. Improved contracts completion to 75% (up from 26%), municipality licenses completion to 30% (up from 10%), and signboards completion to 59% (up from 28%).
• Championed alignment with telecom. Selected to spearhead partnership with Axiom Telecom to launch potential mobile virtual network operator (MVNO) sponsorship platform and retail expansion across KSA and Qatar. Transferred to Qatar to lead Retail Expansion Plan 2014 in new market, bulding team and infrastructure from the ground up
DIRECTOR OF SALES (Corporate Segment) — AL KHALEEJ TRAINING & EDUCATION
Led turnaround of multimillion-dollar corporate sector through strategies that positioned branch as the top revenue producer among 82 centers nationwide. Revamped and strengthened corporate sector sales teams—Government, Corporate, Platinum, and Direct English; started new KSA-wide Tele-Sales Group. Hired, trained, and groomed staff. Supervised 5 direct reports.
Spearheaded shift from sales-based to consultancy sales. Built and manage the #1 revenue-producing Computer Learning Center (CLC) (335 centers worldwide) as Master Franchisee for New Horizons CLC. Vendors include Microsoft, Cisco, Oracle, and Huawei. Clients include government ministries, military, Saudi Telecom, Mobily, Saudi Airlines, NCB, Aramco, and Sabic.
• Drove significant growth through new operational, sales, and business development strategies—11% new client growth in 2011; 25% new client growth in 2012. Generated 76% of Company branch revenue at 35M SAR in 2011.
• Piloted sales restructuring. Refocused and retrained sales force on consultative selling, assisting clients with long-range business planning, and providing IT/training solutions. Built new high-level Platinum Group with Kingdom-wide oversight; team closed targets at 500%, 2012.
• Reestablished Company prominence with International Data Corporation via convention sales and technology presentation to IT managers; acquired several new leads/clients.
• Identified and capitalized on lucrative new market opportunities. Landed several key clients for pipeline, including 75M SAR client, 2M SAR contract, and brokerings with hospitals and universities, exceeding annual budget 3X.
• Fueled development of a 10M SAR government-funded training program, setting Al Khaleej as an industry leader; partnered with Saudi HR Development Fund (HRDF) and Ministry of Labor on Saudi workforce sourcing, training, and placement.
• Negotiated partnership with Huawei to create a vendor-funded IT Certification Program at universities. Spearhead strategy and negotiations to implement Huawei data centers to meet Saudization requirements with training and job placement.
Senior Sales Director for Circulations Promotions Unlimited representing The Washington Post, Washington, DC
Executed long-term beneficial subscriber penetration sales strategies for the largest newspaper kiosk vendor. Maintained Washington Post sales 16% above national average. Led 2 sales teams. Created business plan and established foundation for a third sales team with a new territory. Led initiative that revitalized sales, increased revenue, expanded market segment, and drove brand visibility. Built new business with high-profile retail outlets; collaborated with store managers. Ranked among the top 5 nationwide for 3 consecutive years. Expanded Maryland territory 230% in 7 months to finished #2 nationwide for sales, Q1 2009. Led aggressive growth initiative that expanded the Virginia territory 300% in 6 weeks. Built and motivated 2 highly successful sales teams to deliver 120% to plan on average. Developed "impulsive sale technique" and presented in-class training sessions that dramatically improved sales force performance and generated a 3X increase in sales volume.
Spearheaded gift card promotions that improved store manager relations, secured product placement, increased promotional sales, and greatly enhanced customer satisfaction levels. Directed action plan rollout to source and establish kiosk locations; personally maintained dedicated relationships with store managers at 200+ retail stores throughout the metropolitan D.C. area.
• Ranked among the top 5 nationwide for 3 consecutive years.
• Expanded Maryland territory 230% in 7 months to finished #2 nationwide for sales, Q1 2009.
• Led aggressive growth initiative that expanded the Virginia territory 300% in 6 weeks.
• Developed and trained on "impulsive sale technique" that bolstered sales force performance with a 3X sales increase.
• Spearheaded gift card promotions that secured product placement, increased promotional sales, greatly enhanced customer satisfaction levels, and improved store manager relations.
• Directed action plan rollout to source and establish kiosk locations; personally maintained dedicated relationships with store managers at 200+ retail stores throughout the metropolitan D.C. area.
M.Sc. Environmental Management & Policy Specializing in Energy and Sustainability (Ongoing)
Completed University courses -Life Sciences -Biology/Chemistry