Senior marketing specialist
Zaatar w Zeit
Total years of experience :15 years, 6 Months
• Operating Waterland Resort's social media platforms
• Managing social media campaigns, measuring the impact of social media campaigns, reviewing, and reporting on the effectiveness of these campaigns.
(www.facebook.com/WaterlandLebanon)
Operating Abdul Rahman Hallab social media platforms
• Implementing Hallabs' Social Media Strategy.
• Developing brand awareness.
• Encouraging product adoption.
• Managing social media campaigns, measuring the impact of social media campaigns, reviewing, and reporting on the effectiveness of these campaigns.
• Community-outreach efforts (Safe driving campaign, Tripoli smoke free city), promotions, etc.
• Day-to-day activities such as: 1. Managing presence in social networking sites including Facebook, Twitter, Instagram and Pinterest.
2. Engaging in dialogues and answering questions where appropriate.
• Supporting the marketing manager and other colleagues in tasks such as filing, archiving, scheduling, maintaining good communication with media and agencies, monitoring jobs due dates and assisting the Marketing Manager in his daily paper work.
• Sourcing advertising opportunities and placing adverts in the press (local, regional, national and specialist publications) or on the radio, web & social media.
• Monitoring the production of marketing materials, including leaflets, posters, flyers, etc.
• Writing and proofreading copy;
• Liaising with designers and printers;
• Organizing photo shoots;
• Organizing and attending events such as conferences, seminars, receptions and exhibitions;
• Conducting market research such as customer questionnaires and focus groups;
• Contributing to and developing marketing plans and strategies;
• Managing budgets;
• Evaluating marketing campaigns
Zgharta El-Zawieh Library 2005-2010
Worked as a full-time salesperson and assistant for six consecutive summer seasons. Responsibilities lied at selling products to customers and doing stock inventories on a regular basis.
Marketing and Advertising, B.A. & First year Masters. 2007 - 2011 Lebanese University 3rd Branch. Tripoli, Lebanon.