Product Manager
VIWELL
Total years of experience :8 years, 0 Months
Drove end-to-end product operations for VIWELL mobile-app and web-portal. Implemented a product strategy following business vision and objectives. Moved to team-lead position within 4 months due to strong performance and organisational impact, leading a team of 5.
●Developed a robust, user-focused product strategy by conducting comprehensive market analysis, gaining insights into user expectations, behaviours, and pain points, and subsequently aligning it with the organisation's business goals and objectives.
●Recognized market gaps and formulated a distinctive value proposition to establish VIWELL as a standout competitor prior to its launch.
●Formulated a focused product roadmap by aligning with the product vision, identifying key initiatives (features, improvements, and strategic actions), prioritised based on strategic importance, impact, and resources, and establishing SMART milestones for achievement. Organised these milestones on a clear roadmap for execution.
●Prioritised initiatives and evaluated their efectiveness through value vs complexity framework after gathering data and insights from customers, competitors and market.
●Managing daily product operations, which involve gathering business requirements, assigning tasks to product owners, finalising acceptance criteria for user stories with technical teams, and coordinating release plans with cross-functional teams.
●Developed persuasive business cases to influence stakeholders in favour of replacing one feature with another, leveraging compelling arguments and data to ensure alignment with customer needs and goals.
●Oversaw the development of the VIWELL's personalisation engine, employing statistical principles to address the cold-start challenge for users, particularly in the absence of user interaction data. Additionally, designed mechanisms to collect interaction data for future integration into the machine learning model.
●Introduced the employment of MECE framework in the product team to structure problems to ensure all possibilities are considered before taking decisions.
●Following Agile practices and SCRUM framework. Followed business and technical grooming, sprint planning, daily standups, feature demos, sprint retrospective and release meetings along with technical and product teams.
●Oversaw the development operations across 3 technical squads and planned the sprint activities in advance keeping the business requirements in mind.
Cheetay is a q-commerce company, offering a versatile platform. Cheetay enables users to effortlessly order groceries, food, pharmaceuticals, and fresh milk, providing unparalleled ease in everyday tasks.
Designed and Launched Gamified Loyalty Program:
Spearheaded the conception, development, and launch of a gamified loyalty program in conjunction with six cross-functional teams.Implemented acquisition strategies resulting in notable improvements in key performance indicators: a 3.5% month-over-month (MoM) order growth, 9% increase in average basket size, and a 5% organic growth surge in new users. Conducted customer interviews and data analysis to identify priorities and align program features with company objectives.
Customer-Centric Program Development:
Utilized user research to understand gaming behaviors and motivations, leading to the creation of engaging mini-games within the loyalty program. Achieved a remarkable 12% increase in daily active users (DAU) and a 15% rise in average session time, while also facilitating upselling and cross-selling opportunities.
Innovative Referral Program Integration:
Introduced an innovative referral program within the loyalty program framework, resulting in a 5% MoM growth in new users.
Enhanced Delivery Time Accuracy:
Orchestrated a cross-functional team effort to improve delivery time accuracy from 48% to an impressive 85% through the development of an innovative order tracking system.
Implementation of Machine Learning Models:
Integrated machine learning models after rigorous analysis and collaboration with data science and sales teams, resulting in a ~10% increase in overall basket size, surpassing company revenue goals for the year.
Tetra Pak is the world's leading food processing and packaging solutions company
Demonstrated expertise in servicing and maintaining Tetra Pak A3/Speed to ensure optimal functionality and client satisfaction.
Developed strong problem-solving skills through troubleshooting technical issues and implementing effective solutions in a timely manner.
Collaborated closely with cross-functional teams to coordinate installations, upgrades, and repairs, fostering efficient project execution and client support.
Acted as a key liaison between clients and the company, providing technical guidance, conducting training sessions, and addressing inquiries to ensure seamless operations.
Utilized analytical skills to identify areas for improvement in service processes, resulting in enhanced efficiency and customer service levels.
Transitioned into Digitalization role in 2018, leveraging technical and on-field insights to drive product development initiatives and deliver innovative solutions that meet the GME&A market demands.
Notable Courses: Computational Problem Solving, Object Oriented Programming C++, Data Structures, Computer Organization, Digital System Design, Innovation, Marketing, Management, Statistics, and Probability