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HASSAN AKBAR MOHAMMAD, Executive Director

HASSAN AKBAR MOHAMMAD

Executive Director·Dluxe

United Arab Emirates

Master's degree, Business Administration

Work experience

Total years of experience: 22 years, 3 months

Executive Director

September 2019 - October 2022

Dluxe

Dubai, United Arab Emirates

September 2019 - October 2022

Designed and build the business plan, strategy, vision, mission and values for Dluxe Car Care in 2020
• Fundraising, negotiating and building the structure for the company board members
• Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
• Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts
• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
• Understand key marketing performance metrics and tracking tools to provide market research, forecasts,
competitive analyses, campaign results, and consumer trends in order to translate results into actionable
insights for marketing team
• Recruit Employees and Executive Team and coaching them

Company industry:
Automotive Repair, Spare Parts, & Support Services
Job role:
Management

Founder & Secretary General of the Car Rental Business Group Board (Member of Dubai Chamber)

January 2015 - April 2019

Hertz International Franchisee & Automall (Al-Futtaim Group)

Dubai, United Arab Emirates

January 2015 - April 2019

Company industry:
Automotive Dealership & Distributor
Job role:
Management

Commercial & Government Affairs Director

May 2009 - April 2019

Hertz International Franchisee & Automall (Al-Futtaim Group)

Dubai, United Arab Emirates

May 2009 - April 2019

Al-Futtaim Group employs in excess of 42, 000 people and operates in 29 countries through more than 200 companies.

Al-Futtaim Automall is UAE's largest retailer of used cars, with one of the widest ranges of used cars from all manufacturers and models.

Joined the Al-Futtaim Group as Corporate Relationship Manager Business, moved on upward career trajectories, to merit promotion to the position of Commercial & Government Affairs Director

Designation Chronology:
• August 2015 - Present: Commercial & Government Affairs Director
• Feb 2018 - Present: Founder & Secretary General of the Car Rental Business Group Board (Member of Dubai Chamber)
• Feb 2012 - August 2015: Head of Corporate & Government Relations
• May 2009 - Feb 2012 Corporate Relationship Manager


Accomplishments:
• Significant contributed to the growth and development of this long-standing and highly respected company.
• Accredited with High Performance and Exponential Efforts award in 2012, 2013, 2014, 2015, 2016, 2017 as well as 2018
• Consistently attained breakthrough goals, hence rated “Exceeded Expectations” in all annual performance reviews.
• Proffered direction, leadership, and oversight required to deliver excellent results for penetrating in new markets and achieving sustainable growth/P&L.
• Functioned as the analytical engine of the company, proffered data-driven insights to support optimal financial business decision making.
• Managed the in-year monitoring and year end processes to ensure no key control totals are breached.
• Master negotiator, ensured that we make robust and appropriately risk-assessed deals with Key Partners.
• Redefined government affairs strategy, fostered multi-level relationship with government, corporation and consulting entities to secure company’s reputation across government and industry as the foremost thought-leader in its field.
• Provided political/policy monitoring, analysis, opportunity identification and regular briefings on all relevant industry issues.

Key Responsibilities:
• Ownership of driving, implementing and ensuring growth across the business. Cultivating strategic plans to advance the company's mission and objectives and to promote revenue, profitability, and growth as an organization.
• Entrusted to develop location strategy for the business, evaluating the most advantageous locations to establish presence in the region, sourcing appropriate materials and contractors to build new locations for expansion.
• Authorized to negotiate and approve contracts with vendors/suppliers, federal and state agencies, and other relevant organizations.
• Driving costs savings with a focus on visibility, variability and velocity. Introduced a stricter cost discipline, developed new methods of tracking expenses, controlling the departmental budget, resulting in mitigating cost whilst delivering excellent service.
• Orchestrating effective, efficient and value-added procurement planning, sourcing & contract management aligned with organization’s strategic priorities.
• Lobbying and engagement with key political contacts, officials and stakeholders to influence the legislative process and educate regulators on issues and strategies important to Hertz & Automall.
• Partnering with High Growth Regions team to develop government relations strategies related to specific product initiatives and/or business imperatives.
• Concomitantly commanded the Facilities Department to ensure that an effective and efficient maintenance service
• Providing proactive, visible and progressive functional leadership of the HSS agenda/program to Hertz and Automall UAE.

Company industry:
Automotive Dealership & Distributor
Job role:
Management

Head of Corporate & Government Relations

February 2012 - August 2015

Hertz International Franchisee & Automall (Al-Futtaim Group)

Dubai, United Arab Emirates

February 2012 - August 2015

Company industry:
Automotive Dealership & Distributor
Job role:
Sales

Corporate Relationship Manager

May 2009 - February 2012

Hertz International Franchisee & Automall (Al-Futtaim Group)

Dubai, United Arab Emirates

May 2009 - February 2012

Company industry:
Retail & Wholesale
Job role:
Sales

Relationship Manager

January 2008 - January 2009

Dubai Golf City Real Estate (Al Thani Investment)

Dubai, United Arab Emirates

January 2008 - January 2009

• Choose and build software which based on company and client requirement
• Build a customer database
• Involve in marketing campaign to target different nationalizes
• Builds and maintains strategic relationships with partners and customers
• Up-sell online ad options to existing VIP clients based on established performance goals
• Sources, develops and analyzes customer needs to establish a customer-intimate business
• environment, proposes and implements turnkey solutions
• Handles all advertiser liaison

Company industry:
Real Estate
Job role:
Sales

Senior Customer Services Adviser & Logistic Coordinator

January 2006 - January 2008

Kodak Near East (Eastman Kodak USA)

Dubai, United Arab Emirates

January 2006 - January 2008

Company industry:
Industrial Production
Job role:
Logistics and Transportation

Senior Cargo Agent

January 2003 - January 2006

Emirates Group

Dubai, United Arab Emirates

January 2003 - January 2006

DNATA Cargo Village & Airport Free Zone

Company industry:
Airlines
Job role:
Logistics and Transportation

Administration & HR Assistant

January 2000 - January 2003

Dept of Health and Medical Service

Dubai, United Arab Emirates

January 2000 - January 2003

Healthcare

Company industry:
Medical Hospital
Job role:
Administration

Education

Anglia Ruskin University

May 2020

May 2020

Master's degree, Business Administration

United Kingdom

Anglia Ruskin University

March 2019

March 2019

Diploma, Management and Strategy

United Kingdom

GPA (percentage): 92%

GPA (percentage): 92%

Salman Al Farsi Education Complex School

June 1997

June 1997

Diploma, Human Sciences and Social Sciences

United Arab Emirates

GPA (percentage): 87%

GPA (percentage): 87%

Multi-layered and Systematic Learning in Humanities, Society, and Science and Engineering Acquiring the Bridging Ability to Connect People and Society with Science and Technology Interaction and Exchange Beyond Borders and Barriers Independently Forming Advanced Evaluation Criteria and Manifesting Vision Pushing Forward and Creatively Designing Necessary Mechanisms and Processes

Skills

Board Leadership
Expert
Board Leadership
Expert
Market Growth
Expert
Market Growth
Expert
Strategic Insight
Expert
Strategic Insight
Expert
Relationship Development
Expert
Relationship Development
Expert
Project Management
Expert
Project Management
Expert
Turn Around & Growth Strategy
Expert
Turn Around & Growth Strategy
Expert
Government Affairs
Expert
Government Affairs
Expert
Commercial Excellence
Expert
Commercial Excellence
Expert
Organizational Excellence
Expert
Organizational Excellence
Expert
Corporate Relations
Expert
Corporate Relations
Expert
Entrepreneurship
Expert
Entrepreneurship
Expert
Executive Vision & Direction
Expert
Executive Vision & Direction
Expert
Charismatic People Leader
Expert
Charismatic People Leader
Expert
Strategy Orchestrator
Expert
Strategy Orchestrator
Expert
Innovation
Expert
Innovation
Expert
Intelligence & Insights
Expert
Intelligence & Insights
Expert
Government Relations
Expert
Government Relations
Expert
Relationship Development
Expert
Relationship Development
Expert
Project Management
Expert
Project Management
Expert
Customer Service
Expert
Customer Service
Expert
Sales
Expert
Sales
Expert

Social profiles

Languages

Arabic

Native Speaker

English

Expert

Urdu

Expert

Persian

Expert

Memberships

Car Rental Business Group

Secretary General of Board of Directors

February 2018

Training and Certifications

Training
English laLnguage Studies
British Council Dubai 1999
Computer Skills Training
International Cultural Institute Dubai 1998
Strategic Business Planning
.
Zodiak (Business Finance and Strategy)
.
Employee Engagement and Building a Performance Culture
.
Effective Communication and Conflict Resolution
.
General Management
.
Front Line Business Management Program
.
Leaders for Growth – Management Training Modules
Gallup and Hay Group