Hassan Al Baroudi

As the Business Development Director at Peaksource Group, I lead the charge in revolutionizing the immersive hyper-reality event management industry. My role is pivotal in driving growth, forging strategic partnerships, and expanding our market presence to create unforgettable, cutting-edge experiences for our clients.
Key Responsibilities:

• Strategic Planning: Develop and implement comprehensive business development strategies that align with Peaksource Group’s vision and goals, ensuring sustained growth and market leadership.
• Market Expansion: Identify and pursue new business opportunities across diverse sectors, leveraging our unique hyper-reality technology to meet client needs and exceed their expectations.
• Partnership Building: Cultivate and maintain strong relationships with key stakeholders, including clients, industry partners, and technology providers, to enhance our service offerings and drive mutual success.
• Team Leadership: Mentor and guide a dynamic team of sales and business development professionals, fostering a culture of innovation, collaboration, and excellence.
• Revenue Growth: Oversee the sales pipeline, from lead generation to deal closure, ensuring consistent revenue growth and achieving quarterly and annual targets.
• Client Engagement: Engage with clients to understand their unique challenges and objectives, tailoring our solutions to deliver exceptional results and foster long-term partnerships.
• Market Intelligence: Stay abreast of industry trends, competitive landscape, and emerging technologies to ensure Peaksource Group remains at the forefront of the hyper-reality event management space.

Strategic Planning:
Develop and implement comprehensive communication strategies aligned with
overall business goals. Identify target audiences and define key messages to effectively reach and resonate with them.

Brand Positioning:
Oversee the development and maintenance of a strong and consistent brand image.
Ensure that communication efforts align with the organization's brand positioning and values.

Campaign Development:
Conceptualize and lead the execution of advertising and communication campaigns.
Utilize creativity and strategic thinking to design campaigns that stand out in the market.

Cross-Functional Collaboration:
Collaborate with various departments, such as marketing, sales, and
product development, to ensure a cohesive and integrated approach to communication.

Data Analysis and Measurement:
Use data and analytics to evaluate the effectiveness of communication strategies.
Adjust strategies based on performance metrics to continually improve results.

Leadership and Team Management:
Lead and inspire a team of communication professionals. Provide guidance, mentorship, and strategic direction to ensure the team's success.

- Led a dynamic team in developing and implementing digital marketing strategies for a diverse portfolio of clients, resulting in a \[75%\] increase in overall campaign performance.
- Spearheaded client-servicing initiatives, establishing and maintaining strong relationships with key clients by understanding their unique needs and providing tailored solutions.
- Collaborated cross-functionally with internal teams, including creative, analytics, and technical departments, to ensure the seamless execution of integrated marketing campaigns.
- Successfully managed budgets, optimizing resource allocation to maximize ROI for clients and the company.
- Conducted in-depth market research and analysis to identify trends, competitive landscapes, and emerging opportunities, informing strategic decision-making.
- Implemented data-driven methodologies to assess campaign performance, adjusting strategies accordingly to achieve optimal results.

- Responsible for generating revenue from existing accounts by up-selling, cross-selling and retention
- Identify growth factors by liaising with key stakeholders within the partner organisation (sales, marketing, product etc. )
- Develop action plans and securing commitment for adoption/usage to match performance goals with partners
- Meeting clients to build and maintain long-lasting relationships and to get a deeper understanding of their objectives
- Analyzing the performance of the technology for each client and make improvements to campaigns
- Identify product /process developments that might be an impact on revenues
- Controlling all contract negotiations, admin, invoicing, reporting and financials.

Worked as the main point of contact between the client "Ministry of Economic and Planning" on a short period project where we developed an internal communication strategy for their HR department.
we provided them with a verity of designs such as:
- how to use their internal self service system in a motion graphic style
- launched multiple internal campaigns based on the strategy provided

Primal duties:
1-Identifying new sales leads
2-Pitching products and/or services
3-Maintaining fruitful relationships with existing customers
4-Manage the account management department
5-Setting yearly KPI's for the team and make sure to achieve it be EOY
6-Setting yearly budget for KSA office

Day-to-day duties:
Negotiating and renegotiating by phone, email, and in person
Developing sales goals for the team and ensuring they are met
Training personnel and helping team members develop their skills

Key Responsibilities:
• Presenting leadership to sales team; deploying actions/ strategies that generate consistent profitable growth in sales while ensuring uniformity in execution of sales programs.
• Exploiting to fullest knowledge of Saudi market and business industry in formulating sales and business development strategies to ensure successful market penetration and market share expansion.
• Providing technical advice and leadership to teams on all aspects of product/ service information and support; implementing tactical plans and promotional strategies to expand organizational sales/ market share.
• Assimilating statistical information to compute monthly forecasts; comparing achieved vs. budgeted, identifying variations and tailoring sales strategies to remediate the same.
• Contributing knowledge pertaining to market dynamics with key emphasis on competitor activities and demographic specifics to capitalize on potential opportunities and assure consonance with ever changing business environment.
• Assisting management with business planning and forecasting processes, improving business performance by effectively managing organizational resources while controlling budgets to attain sales goals.
• Reporting sales team’s performance to senior management via reports/ presentations while advising management to rightly incentivize sales team for better performance/ results.

Highlights:
• Successfully directed 3 YouTube ads which garnered a staggering viewership of 1 Mn as well as one television commercial for Volkswagen Group.
• Key clients handled:
- Volkswagen Group
- Dominos Pizza
- Porsche
- Intel
- Mobily STC
- Sony Playstation

Key Responsibilities:
• Involved in assembling recorded raw material into a finished product that's suitable for broadcasting; worked in close coordination with a variety of support functions while determining quality and delivery of the final product.
• Handled in entirety total pre-production and post production operations with an aim of creating high and positive impact of the product while effectively delivering the message to target audience via audio/video commercials.
• Presented creative and realistic design plans, concept and layout, researched and analyzed best design technique and solutions to create videos for client aimed at achieving desired impact on brand image, turnover and profit margins.
• Key person for encoding, converting and editing videos/ film and adding effects/ elements which enhance overall visual appeal while ensured the core message/ idea of the video/ film is not impacted.
• Clarified client’s issues and concerns instantly by providing deliverables in line with their requirements; fostered professional and proactive relationships for sustained business growth and long-term revenue opportunities.

Highlights:
• Orchestrated all operations and ensured seamless relocation of Rotana Media Group head office from Riyadh to Manama in 2013.
• Devised and implemented a wholly structured and comprehensive regulatory format for handling labor which effectively reflects in organizations P&P.

Key Responsibilities:
• Offered organization, coordination and direction to all office and administrative operations by devising plans/ budgets, allocating resources, measuring results and making mid-course corrections to ensure effectiveness and efficiency.
• Monitored staff, work procedures to validate compliance to organizational policies and methodologies. Administered databases, developed files/ folders, e-files and records with accuracy while maintained extreme confidentiality.
• Administered stationery and supplies procurement as well as judiciously maintained petty cash expenses by facilitating timely payments to vendors and supplementing such payments with requisite documentation/ approval.
• Collaborated information from business operations and prepared time-sheets including strategic business reports which include statistical/ trend analysis, graphs/ charts that aid in tactical decision making.
• Meticulously processed and maintained records of GOSI, medical insurance, reimbursement claims and other routine business operations to ensure high quality processing and administration.

Key Responsibilities:
• Ensured total responsibility of CC team involved in handling clients with an aim of improving current/ future performance of organization in terms of sales volume, value, market share and profit.
• Identified and exploited new business opportunities during the entire account life-cycle and satisfying client’s needs/ expectations for recruitment or any other HR related services.
• Presented innovative and sterling business ideas with respect to marketing, communication and public relation thereby realize organizations growth objectives in an expedited manner.
• Established strategic initiatives/ promotional events and administered entire spectrum of event management function in order to tap market potential and consistently chart a rising business curve.
• Assimilated researches on various platforms to anticipate macro economic growth factors; analyzed and interpreted information and leveraged the same in formulation of core business strategies.

Key Responsibilities:
• Conceptualized strategies to advance business for Mac computers including ancillary hardware and software required; influenced and educated clients via effective presentations and tactical communications.
• Conducted field surveys and recommended products that best meet client requirements; prepared technical documents specifying quantity, type and quality estimates and in some specific cases technical calculations and designs.
• Devised strategic quotations to achieve business and profit objectives; provided technical support and functional training throughout sales life cycle. Offered best in class after sales service/ technical support to foster repeat business.
• Presented a variety of analytical/ management reports for advising management on product innovation, business development as well as customer service in lieu of sustained business growth.

Key Responsibilities:
• Examined clients’ IT systems and processes, identified requirements, and architected plans for modifying or replacing IT systems based on their requirements.
• Developed custom specific IT systems/ services by translating requirements into highly specified project briefs; liaised extensively with a variety of technical participants to ensure conversion of prospects into materialized business.
• Supervised installation and commission activities; presented initial training and functional support to end users to ensure technical compatibility and user satisfaction.
• Researched market extensively with a close eye on competitor activity; presented analysis and advised management on innovative strategies, pricing policies, product innovation/ development for sustained business growth.