Digital Marketing Manager
UBM TECHNOLOGIES PVT LTD
Total years of experience :12 years, 3 Months
Developing and executing content marketing strategy from scratch.
Follow up and communicate with clients in order to make sure timely deliverables.
Implementing tools to enhance the overall productivity of the organization.
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific.
Help to create and support marketing content to socialize and use for social media purposes (e.g. Customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
Implement link building campaigns in coordination with client SEO goals.
Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.
Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
Research and administer social media tools in support of the clients’ social media strategy.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Monitor and evaluate search results and search performance across the major search channels.
Communication with team and management in project development, timelines, and results.
Worked closely with marketing team to develop new social media strategy, replacing overt sales pitches with focus on engagement and customer care.
Led transition of company blog/ website in order to enable a number of employees to create and post content at will.
Developed engaging, viral content to build social media audience, including contests, original videos and crowd-sourced voting applications.
Revamped PPC advertising and removed under-performing or costly ads, resulting in an immediate performance improvement. Conducted A/B tests to optimize all ads.
Audited content to identify SEO/traffic generation opportunities and then led team of freelance writers to create high-impact “cornerstone” content.
An expert in Internet Marketing campaigns, specializing in Search Engine Optimisation (SEO), Search Engine Marketing, Social Media Marketing and Online Branding.
Maintains an excellent up-to-date knowledge of the major search engine algorithm and ranking criteria.
Highly knowledgeable in all aspects of Google Adwords, Yahoo Search Marketing & MSN Adcenter.
A demonstrable track record of giving top quality results.
Client-focused with advanced experience working with customers across the globe.
Experience of handling diverse online international freelancers/agencies.
Strong knowledge of web analytics & many other monitoring tools Researching the best keywords using tool as Google Adwords/ Keyword Planner, with less competition and high search volume for high Ranking of website.
Building On and Off page strategies for multiple projects.
Major Subjects:- Economics, Political Science, Sociology.