Director Of Business Development
Fresh Fruit Group
Total years of experience :19 years, 3 Months
Fresh Fruit Co. is in the Agricultural sector which includes Farms, Pack house, Cold stores & dry stores, Fresh Fruit co. is also found in Jordan and in the past was available in Kuwait & Dubai.
Basic roles in the company are:
Commercial role:
Export Import Management (Signing agreements, follow up production process, customs clearance, shipping, customer
Feedback and payment process).
Analyzing & pursuing new business opportunities
Managing strategic partnerships with suppliers & customers
Participation in International & governmental bids.
Outsourcing local & international suppliers.
Outsourcing farms production needed for export process.
Marketing role:
Participation in International & local fairs.
Liaising with the Export council of agricultural products & Horticultural export improvement association.
Liaising with Embassies & commercial offices for collecting market intelligence and economy information
Providing any promotional materials that supports the company’s activities
Participating in conferences & fairs to get the latest information and technology
Enhancing and developing company website
Strategic & Investment role:
Building relationships with potential customers, partners and farms
Analyzing trends in crop yields and prices
Developing & executing growth strategies
Studying potential projects that can be suitable for company’s interest
Studying existing and potential opportunities
Comsys is a leading name in Egypt's Technology sector. It's primary objective is to provide business integrated softwares to enable organizations generate ad-hoc reports on a timely, accurate and comprehensive basis, thus supporting managers in their decision making process.
Key Responsibilities:
Strategic Planning:
• Understanding market and customer dynamics and organizing innovative marketing campaigns inclusive of designing go to market models to fortify a positive image of the company in the industry.
• Maintaining strategic relationships with high net worth companies to drive business development and growth.
• Evaluating requirements of prospects, giving product presentations, negotiating prices and terms of service and closing lucrative deals.
Customer Relations/PR:
• Critically analyzing market, customer and competitor intelligence reports to adjust the marketing strategy and positioning of the company's brands to reach out to a larger audience and enhance the conversion rate.
• Leveraging personal relations skills to establish a strong network of customers within the target markets to capitalize on new business opportunities.
Quicktel is a leading Arab company which specializes in producing, marketing, installing and servicing Telecommunication equipment in Egypt, Middle East and Africa.
Designation Chronology:
Apr 2007-Oct 2010: International Sales Manager
Oct 2001-Dec 2004: Export Manager
Key Responsibilities (International Sales Manager):
• Classified target markets into different categories based on business potential, and prepared customized sales plans to deliver on sales value and volume targets.
• Prepared commercial offers based on the needs and requirements of the customers, and collaborated with other divisions to boost ROI by optimizing profitability, sales, production, quality and service levels.
• Assessed feedback received from customers to enhance performance of the existing product lines, and liaised with the quality team to develop new products to reach out to a larger audience to drive business development and growth.
Key Responsibilities (Export Manager):
• Managed operations of international branch offices in Algeria, Sudan, Libya and Iraq to deliver on P&L, ROI and KPI targets.
• Set up an independent export department for focused management of marketing campaigns leading to massive sales of Telecom products in Middle East and African Regions.
• Conducted market research and customer needs analysis in new markets to assess business potential; drafted business plans to drive future growth and profitability.
• Actively participated in international trade exhibitions and incorporated suggestions from feedback and surveys to enhance the image of the company.
Parfico is a leading name in the export and import business of a wide variety of Agricultural, Industrial Raw Materials, Automobiles, Consumer Goods and Health Care Products.
Designation Chronology:
Jan 2006-Mar 2007: Export Manager
Jan 2005-Dec 2005: Branch Manager - South Africa
Key Responsibilities (Branch Manager):
• Conducted comprehensive research to understand dynamics of markets in South Africa, Namibia, Mozambique and Zambia; outlined products that could be sold at attractive margins in these countries i.e. cement, fertilizers, iron steel, scrap metal and food products.
• Appointed agents and dealers in different countries to manage buying/selling operations; monitored performance for assured delivery of financial/operational KPIs.
• Communicated directly with buyers/suppliers to resolve operational issues and maintain long term business association.
Key Responsibilities (Export Manager):
• Reached out to major producers of cement & clinker, and negotiated favorable prices, payment and delivery terms to give competitive edge to the company.
• Identified buyers in Middle East and Southern African regions, established rapport with them and supplied contracted quantities at attractive margins to boost profitability.
• Collaborated with shipping department for assured delivery and finance department for timely payment of shipment dues; resolved all issues in an amicable manner to retain competitiveness of the company.
• Assisted other managers in selling limousine cars from KIA, Renault & Ford to institutional buyers and end users in Iraq and Sudan.
Other Relevant Experience:
Aug 2000-Aug 2001: Area Supervisor (Africa); Al Bardi Paper Mill Co. (FINE)
• Identified business opportunities in African markets through comprehensive quantitative and qualitative research; participated in commercial exhibitions to establish image of the company and to promote its products.
• Negotiated prices and terms of engagement with prospects, scheduled production as per their request and shared updates on the status of their shipments; responded to their complaints to the level of their satisfaction.
Sept 1995-July 2000:Export Coordinator; Fresh Fruit Co.
• Engaged in the import/export of agricultural products to European, Middle East and African countries; managed end-to-end shipment processes including packing, transportation and customs clearance while collaborating with marine and air transport vendors for seamless operations.
Project Title: Agricultural export Challenges in Egypt