general manager sales
United MTC
Total years of experience :28 years, 7 Months
Managing Sales and Marketing of a FMCG distribution company.
Responsible for the total set up of the company.and for achieving maximum profit with minimum cost.
Head of KSA for the Category planning and activation for the Cheese and powdered beverage (Kraft & Tang). With double hatting on Snacking categories (Oreo, Cadbury chocolate and Halls). Looking after all the activities planning and follow up on executing the plan with the sales team. Looking after the whole budget to make sure all plans are set and aligned with the various departments
Led the growth of the business in KSA from USD 5 million in 2009 to USD 75 million in 2017 by developing the consumer division, handling export from the Dubai office and creating a distributor network in the GCC and MENA countries in line with authorized brands in each country. Assured tripling of export revenue for two years and a half with an average growth rate of 60% from year to year.
Manages business with shareholders’ best return-on-investment in mind given market insight and in line with the strategic agenda.
Sets the growth strategy of the sales, marketing with clear goals, and identified strategic related choices.
Leads the implementation of potential strategic opportunities, i.e. acquisitions, private label among others.
Decides or guided courses of action for the business operation, meeting with various directors in other departments to smooth work and review the standard operating procedures to avoid obstacles, minimize bureaucracy and optimize business processes.
Established a merchandising division to cover all the regions of KSA followed by a sub merchandising, tasting and sampling company.
Worked closely with the distributors to achieve the set plan with them, training their staff to meet with the image of Cadbury, we ended up increasing sales by 23 % in 2005, 18% in 2006, 21% in 2007 and 23% in 2008 as well as securing maximum market penetration. Controlling trade budget for the retail trade, the organized trade and wholesale trade channels as well as enforcing premium display objectives at points of sale.
Prepared marketing plan and ensured implementation of brand strategies by the distributors in the mentioned regions. Sales was increased with an average of 15 to 20% from one country to another
Built and developed a competent sales team of National sales managers, sales supervisors and the sales team to meet set targets
Established branches around the Kingdom with the objective of maximizing both revenues and growth. Sales started from zero in eastern province to 50 trailers in one year.
Developed distribution channels to the sales team in Central and Eastern Provinces
Conducted Daily sales call with or without the salespersons to get new clients and penetrate more outlets
Achieved sales goals were versus set targets and budget
Change Management UK Impact Training | Khobar, KSA (The training center is not included under the selection part)
Achieving Outstanding Performance Programme
The American University of Beirut is not under the selection above