Division Sales Manager
Salam Petroleum Services
Total years of experience :20 years, 9 Months
Principals: Rockwell Automation, SWF Krantechnik, Unex Aparellaje Electrico & others
Key achievements:
• Increased sales gross margin from 8% to 24% over the span of 18-24 months which allowed more investment in the department and drove revenue.
• Highest sales growth of 12% during COVID-19 year (2020) by anticipating supply chain disruption and stocking critical material for customer during the first quarter.
• Improved Account Payables Vs Account Receivables ratio by 15-20 days across the division which improved cash flow allowing the company to engage in more and bigger jobs/projects.
• Delivered multiple high-profile cranes projects for Qatar Armed Forces, Public Works Authority, Kahramaa and Manateq Free Zone with a total value of QR. 20 million in 2 years.
• Implemented digitisation across all daily sales tasks and activities across division.
Area Sales Manager (Mechanical & Electrical) - Sales team of 6 with 300+ customers
Key achievements:
• Reduced the team total bad debt after 8 months of taking over from QR. 4.2M (23% of total team’s sales target then) to QR. 1M
• Re-aligned the account managers territories after optimizing and filtering the area’s 300+ customers by identifying the loyal, active & inactive with potential contractors based on marketing data
• Developed & grew key customers from 20% share of total team sales budget to achieving 80% share of the total team sales budget through customer relationship building & engagement high deep and wide
• Trained and developed two new account managers that joined mid-year as fresh graduates and supported them to achieve their yearly sales targets and KPIs
Key Accounts Manager (Building Construction-Main Contractors)
Key achievements:
• Achieved second highest sales of medium to heavy power tools across MO Qatar in 2015
• Increase products penetration for two main key accounts by 8% for Diamond tools & accessories
Business Development Manager (Turnkey Interior Finishing Hotels Projects)
Key achievements:
• Project manager for a VVIP Site offices for the value of QR. 6 million
• Prepared & delivered complete technical submittal for QR. 100 million awarded Hotel turnkey project
Head of Purchasing (Ferrous & non-ferrous material for export) - Admin & Segregation team of fifteen
Key achievements:
• Grew a network of small to medium sized scrap gatherers and suppliers across Saudi Arabia Western region (From Tabuk to Jizan)
• Organised and assigned territories for each supplier and financed their operation to secure s sustainable weekly & monthly flow of material to satisfy sales growth and demand
• Grew purchases from SR. 800K to SR. 2 million daily over a period of 3 months
• Improved cost of goods purchased through the advance financing scheme with price fixing on a weekly basis
Branch Manager (Satellite branch) - Team 16 employees with base target of SR. 13 million
Key achievements:
• Finished first year with a 23% increase over base budget, SR. 3 million
• Expanded Cut & Bend services portfolio by adding new machinery with capabilities to manage bigger steel sizes (3 to 6 meters)
• Reduced bad debt from SR. 2.1 million To SR. 500K and improved DSO by 33 days
• Doubled the warehouse capacity to improve product availability and variety which improved cash sales by 18%
Model United Nations Conference - USA Delegate - 2003 PSPA Club Member - 2001 till 2003 AUB Alumni Member - till Present