SENIOR MANAGER - DIGITAL SALES DEVELOPMENT
Bupa Arabia
مجموع سنوات الخبرة :20 years, 5 أشهر
Handpicked for a senior management role with a strong strategic bias, focused on delivering growth in digital sales. Tasked to translate online traffic, conversion, retention, revenue and profitability goals into technical and non-technical strategies and initiatives. Responsible for operating models, KPIs and processes for all eCommerce operations. Accountable for strategy setting, budget development and P&L preparation activities.
• Delivering huge growth within the digital business between 2017 and 2021, having planned and executed a winning digital sales transformation strategy that overhauled the online approach of Bupa Arabia.
• Improving traffic, conversion and retention results by developing, implementing and optimizing innovative online digital strategies in collaboration with Marketing and Finance functions.
• Orchestrating two major partnerships between Bupa, and both governmental and financial entities, for the purposes of promoting and cross-selling Bupa products.
• Significantly improving the selling process cycle while saving the company muli-million Riyals (Y1) as a result of a process optimization project delivered.
• Building a high performing, synergised Digital Sales department from scratch (including hiring of every single team member) and embedding a success driven culture with high levels of employee engagement.
• Giving the business scope for strong future growth in the digital space (2022 -2025).
Onboarded to develop, support and optimize new and existing sales channels.
• Maximized channel performance by ensuring efficient internal processes, driving a smooth customer experience, and securing achievement of sales objectives.
Managed and developed a portfolio of stores while leading staff, including Sales teams. Accountable for Chalhoub Group’s relationships with international brands such as CH - Carolina Herrera, Lacoste, Michael Kors and Tory Burch. This was a fast-paced role combining commercial and operational responsibilities. Scope include HR and business development.
• Increased sales performance while simultaneously transforming retail standards, aligning with international high end best practice and the expectations of high-net-worth shoppers.
• Key driving force behind the successful entry into the KSA market and expansion initiatives for two major fashion brands, from store setup and staff hiring through to buying and merchandising based on the brand guidelines.
• Restructured the salesforce reward scheme to enable achievement of targets while simultaneously liquidating slow selling items; as a result the sell through rate was at AVG of 60-70% before the discount season.
Joined as Project Coordinator, progressing to Brand Analyst in Jul 2009 and Fashion - Retail Product Manager in Jan 2011. Led a team featuring Brand Analysts, Area Mangers, Shop Managers and Sales Executives. Key accountability for fashion retail sales results. Remit included visual merchandising, stock optimization and brand guardianship.
• Maximised the performance and potential of the team through coaching, objective setting and performance management.
• At the forefront of an exceptional customer experience and top-notch store appearance, with a focus on both customer retention and new business development.
• Enabled effective business critical decision making, including around sales forecasting, stock management and buying, by providing crucial insights from analysis and research.
• Won an award for the ‘Best Window Display Concept in The MENA Area’ for a window display concept conceived for the Guy Laroche brand
My role was to support and conduct retail business reporting, research, analysis and retail system/tool development. Provide insights from analysis and research to management to aid decision making in the areas of sales forecasting and new collection buying budgeting.
Moreover, I develop Stock management recommendations on a monthly basis.