Marketing Manager
Al-Akhbar Newspaper
مجموع سنوات الخبرة :18 years, 4 أشهر
Leading and planning of all marketing and advertising efforts.
Increasing sales and distrubation.
Monitoring and handling advertisments(TV, radio, billboards...)
Increase in total sales and revenues.
Market analysis and feedback on weekly basis.
Promotional Concerts, Ziad al Rahbani, Metro Al Madina, DRM...
2012- GulfCrafts
• Marketing Manager CNC and Architectural
- Spearheading all marketing and advertising efforts.
- In charge of setting targets for sales team.
- Monitoring and handling Sales team (6 salespeople in addition to Coordinators)
- Increase in total sales and revenues.
- Introduction of New E-Marketing Technique's.
- Market analysis and feedback on weekly basis.
2010- Starfone Telecom (A Division of RB Communications)
• Customer Service Manager.
- Setting up a new call center based in Lebanon.
- Hiring of new personnel.
- Training and testing new agents.
- Publishing a weekly schedule and implementing it.
- Setting Salary Scales and preparing Salaries.
- Striving to reach management goals.
- Increase in handled call volume (in comparison to older teams)
- Decrease in average talk time and dropped calls (in comparison to older teams)
- Analyses, summaries, data reviews, report's findings, interpret results and presenting recommendations.
- Financial budgeting and control.
• Marketing/Outbound Manager.
- New marketing approach Utilized. (Emergency Plan Rates, Open Lines )
- Spearheading the new market Expansions.
- Close monitoring of all competitors.
- Monitoring of all marketing campaigns trends and changes.
- Introduction of a new website.
- New E-Marketing campaigns.
- In charge of all outbound email marketing.
- Introduction of Sms marketing techniques.
- Setting up a Marketing communications Calendar.
- Re-acquisition of 73.2% (4, 532) of dropped customers. (Winback Campaigns)
- Market analysis and feedback on weekly basis.
- Introduction of new Smart phone applications line.
- Creation of all new promotions and offers that result in an increase in volume of sales and customer acquisitions in a very tight market.
2009- 2010 H&M Retail (Darine International)
• Visual Merchandiser.
- In charge of displaying new merchendise.
- Employment of creative vision to attract customers through visual enhancement.
- In charge of all new lines in Hamra Branch.
2008- 2010 RadioShack Lebanon (MiraB Sal.)
• Sales Maker.
- Part of record breaking Hamra Team.
- Underwent 3 months of extensive training and finished with the highest scores (91.7%)
- Cooperating with six sales makers in selling, organizing, and displaying merchandise within the store.
- Attained highest company Sales for four not-consecutive months.
- Training Courses at: ➢ Fatal.
➢ Hewlett-Packard.
➢ Nikon.
➢ Canon.
➢ Toshiba.
➢ Microsoft.
• Shift Leader/Assistant Store Manager.
- Supervising a shift Leader and six sales makers.
- Responsible for store stock, display and sales.
- Responsible for training all new employees within my store.
• Creative display.
- In charge of displaying all merchandise in five separate stores.
- Creation of merchandising techniques and implementing them.
- Subliminal marketing techniques' employment.
- Pictures available upon request.
- Lend out a hand on marketing campaigns and market analysis reports.
2007-2008 Starfone Telecom ( A Division of RB Communications)
• Call Center Representative.
- Handling customer complaints and enquiries.
- Assisting customers with payments.
- Resolving of problems faced by customers.
- Employ of the month for two not-consecutive months.
• Sales Team Representative.
- Top sales in the department's history.
- Creating and contacting a customer database.
• Sales Team Supervisor.
- Planning and implementing new strategies to increase sales and work efficiency.
- Financial budgeting and control on the department.
- Analyses, summaries, data reviews, report's findings, interpret results and presenting recommendations.
2007-2008 Industrial Metal Packaging
• Head of Purchasing Department (based in Istanbul, Turkey)
- Evaluating new items, and negotiating for the best deals & offers.
- Financial budgeting and control resulted in a 36% decrease in overheads.
- Proved the ability to multitask, resolve conflicts, and excel in a high volume setting.
- Training of new personnel.
- Setting up a new purchasing department based on a new chain of command setting.
- Acquisition of new machinery to introduce a new printing line.
• Head of Marketing and Sales (Middle East and Africa)
- Introduction of New E-Marketing Technique's.
- E-Marketing and Targeting.
- Cooperate and report to the Upper management about
sales strategies, sales target, store reports, products variety, etc
- Acquisitions of nearly 600, 000$ in yearly income inclusive of 5 high profile accounts that support 43% of the above totals.
- Launching of 2 new satellite stations in both Angola and Congo.
- Creation of s new sales team based on the Ascending Spider Web Theory.
2005 - 2006 Zara (Azadea Group)
• Sales Man in the children's section.
- Cooperating with 8 other sale's members to attain the highest posible sales numbers.
- Oraganization, replenishment and display of all merchendise in the store.
2010- Lebanese International University • B.A Business Marketing. • Honor List for several semesters.
2005- 2009 Lebanese University • B.A English Literature.
2005- 2006 Beirut High School • Lebanese Bacc. Program.
1997- 2005 Lebanese American School • Honors list for several years. • Brevet Program.
1990- 1997 American Community School • Honors List for several years.