Marketing Manager
SingleMuslim.com
Total years of experience :10 years, 9 Months
Managing and developing marketing campaigns for marketing and digital for the world’s leading Muslim dating app.
With over 3 million members and a total online reach of 2 Million users, I look after their social media channels and work with designers and videographers to develop and push campaigns to increase subscribers and members.
I source models and actors and put together adverts and videos to be filmed and used for paid marketing and broadcasting. Work on events marketing to increase ticket sales, paid advertorial and website updates.
Work with copywriters to put together content blogs and SEO for the website.
Managing celebrity, influencers and public figures.
Working on their branding, social media channels and managing their day to day diaries.
I have worked on many films, awards shows in Abu Dhabi and as well as the recent movie Ms Marvel on Disney +.
Created my own online homeware business during the start of the pandemic. The next Pretty Little Thing/Boo Hoo for homeware products. I designed the website, managed the product line and range and sourced new supplier products.
I put together social media campaigns including paid campaigns for PPC and social media. I work with small influencers to help increase sales and traffic to the sight. This is a personal venture which I set up during the start of the pandemic and invested my salary and savings into running the online business.
Gained over 10K instagram followers as well as a total increase of 241% impressions to my social media channels.
Website: www.homefleek.com
Create and lead marketing and digital campaigns with over £1m budget. Managing a team of 6 which include designers, copywriters, social media officers and outsourced agencies. Overlook and provide strategy for PPC and SEO campaigns with agencies according to budgets and metrics set. Work on email marketing, advertising and print marketing campaigns as well as manage the overall spend of marketing budgets. Produce and create TV Adverts and content for multiple broadcasting channels and negotiate advertising rates and costs with key stakeholders.
Managing a team of designers, social media team including paid and copywriting team.
Building global campaigns using 360 marketing tools. Two campaigns which I have worked on went viral online and trended #1 on Twitter on Christmas Day. Request for more details.
Worked on multiple marketing campaigns with over £1M budgets each. I lead the planning and strategies for the campaigns and put together plans for all marketing areas. This includes CMS, PPC, SEO, print, social and SMS marketing.
Responsible for managing and leading the day to day marketing activity and yearly marketing. I was also leading the marketing for international offices in America, South Africa, Australia, Dubai and Canada.
• Managing marketing and digital communications for one of the UK’s largest discount retailers and putting together marketing plans for all 400 stores nationwide.
• Creating a social media strategy plan on a monthly and yearly basis. Setting initial paid social media campaign budgets and targeting each advert to customers, emails as well as postcodes and 5 mile radios from store.
• Managing product marketing and focusing on buying departments such as FMCG, Home Decoration, Homewares, Textiles, Toys and Gardening/Furniture.
• Utilising SEO, CMS, Google Adwords, Facebook Power Editor and other digital platforms to drive online traffic, increase sessions and push footfall sales.
• Assisting in CMS and using Magento to manage ecommerce website and updating products on website as well as adding costs and creating new homepage artwork.
• Email marketing - Using Bronto and Mail Chimp to send out weekly newsletter to over 200, 000 list subscribers. I witness a Sales increase by 10% every month on every product line which featured on the newsletter.
• Sitting in buyer meetings on a monthly basis and putting together a 16 page leaflet which is distributed to all stores and put in national newspapers. Over 500, 000 leaflets printed every month.
• Develop strong relationships and maintain continuous dialogue with in house creative team, buyers and merchandisers. Communicating marketing plans effectively and making sure work is shared evenly.
• Developing business and communicating with many national and global suppliers on marketing plans. Working with suppliers such as Coca Cola, Nestle, Imperial Leather, Head & Shoulders and many more. Agreeing marketing costs and giving suppliers options to present products in key areas of stores.
• Presenting weekly marketing sales directly to the Managing Director, department head buyers and other trade members. Giving reports on how products have performed in monthly leaflets, online media as well as marketing plans for the upcoming month or year. I also put together a cost sheet outlining spend on online and offline marketing and the ROI.
• I also managed point of sale in store, header boards, introducing new price stickers, gondola ends, and new store boards. All 400 stores would receive new marketing material every month with key marketing messages giving customers the best shopping experience. E.g - Christmas for less campaign which focused on spending less for Christmas. This was put in all shop windows, header boards on every shelf as well as newly displayed price point tickets to divert attention and increase basket spend.
• Working with external printers and negotiating print costs from numerous print agencies. Comparing prices and going for the lowest prices.
• Maintaining monthly and annual marketing budget spend.
• Working with digital agencies and public relation team to drive product placement in national media. Organising print adverts in newspapers and magazine such as The Sun, Daily Express, Daily Mirror, Metro and others.
• Working with designers and briefing creative design on all online and offline work. I know how to use Adobe Photoshop, Illustrator and In Design and I have had to sometimes design POS, window posters, leaflets and online media artwork.
• Product photography/ videography
Communication with the media, marketing PR campaigns and using digital and social websites in promoting and enhancing company brand. Filmed, directed and edited over 15 promotional videos for a UK touring play.
Studied a range of modules have attained a first in all media, PR and marketing modules.
