Marketing Manager (FMCG)
Fakieh Poultry Farms Company
Total des années d'expérience :18 years, 4 Mois
- Pioneer involvement into market analysis, marketing planning and budgeting.
- Setting marketing strategies that include market penetration and market segmentations.
- Presenting a number of creative penetration models for the Food service and the retailing channels.
- Formulating integrated communicative brand management strategy that includes brand re-positioning, products labeling and packaging designs, advertisement, etc.
- Planning and executing a number of trade and consumer promotions which resulted in 100% sales increase for certain SKUs and sales targets achievements.
- Directing sales department in setting policies in reference, for example, to sales returns which was reduced by more than 80%, sales department hierarchy structure which has strengthened sales distribution efficiency and caused sales increase by 30%.
- Undergoing a thorough swot analysis and determining opportunities of sales development.
- Analyzing current situation and restructuring products varieties, cost of items and selling prices which resulted in 20% higher gross profit margin and 90% reduction in slow-moving items.
- Introducing coffee product line which accounted for 60% of total sale.
- Attaining almost 95% customer retention rate by promoting best customers' services and complementary gestures. - Guiding complete operations policies and working manual. Setting continuous training programs and tracking performance improvement. - Persuading a number of advanced studies including, for example, local market and behavioral influential study, retail and wholesale expansion strategy, etc.
- Manage and coordinate all functions related to business in area of responsibility included product knowledge, formulating market penetration plan, stores renting and interior design, HR employment and training, supply chain management, equipment purchases, operations and sales management, customers services, printing and social media activities, etc.
- Ensure consistent products preparations and stores presentations as per franchiser recipes standards and visual plans.
- Awarded Tasti D Lite Franchisee Excellence for year 2012.
- Awarded double salary bonus for exceptional success in Granada Mall opening and 150% sales target achievement.
- Opening 4 stores in a period of 6 months.
- Oversee operations at all levels as per international guidelines and standard operating manual set by the franchiser.
- Establish organizational structure. Define responsibilities and delegate authorities. Support and monitor performance and productivity of departments.
- Review and utilize various financial statements supporting decision making to improve profitability.
- Promote safe and secured working habits and enforce sanitation and cleanliness standards and procedures complying with franchiser policies and municipality regulations.
- Manage international purchases, inventory on hand and labeling requirements.
- Preparing and managing annual marketing plans and budgets.
- Determining and implementing marketing strategies and operational plans of market penetration, market and product development, promotional and advertisement activities, etc. Participate in international trade fairs.
- Direct management of merchandising team and merchandising activities in all modern and traditional market stores.
- Launching marketing research studies and interpretation of data using SPSS.
- Best employee of the year for 5 consecutive years while handling annual marketing budget of 2.5 million US dollars.
- Awarded best trade promotion/ consumer promotion resulted in incremental sales increase from year to year.
- Awarded best celebrity campaign with chef Ramzi, a famous Lebanese cooking chef.
- Achieving 400% increase in brand awareness and recognition in certain cities in a relatively short period of time. Market share 2nd in ranked, KSA national in result of the national TV commercial campaign, billboard and radio advertisement, tasting activities, shelf renting, etc.