Buying Director : Tunisia,Lybia, Mauritania & Soudan
OMD
مجموع سنوات الخبرة :16 years, 6 أشهر
-Buying Director
Negotiate deals
Manage the staff ‘’Media Planneur’’
- Manager Planning and media research
Planning : TV, Radio, Press, Outdoor billboards
and Web
Post Evaluation reporting, Competitive, Media Buying
- clients : Henkel, SNBG, Siemens, Beko, Lilas, Huwaei,
- Pitch : SNBG, Henkel, Huawei, MASTERCARD, BNA, Magasin Général Tunisie Telecom
Mission: Create the Monitoring database and advertising investments analysis.
Build Strategy and yearly Planning according to the media scene and Target analysis
- Planning : TV, Radio, Print, OOH et Web
- Post Eval, Competition, Media Buying
- Budget : UNILEVER, Western Union, ITALCAR, La Baie de Gammarth
Pitch : GROUPE MABROUK, ORANGE, AMADEUS, MASTERCARD Mission: Create the Monitoring database and advertising investments analysis.
- Monitoring Responsible : TV, Radio, Press, Outdoor billboards
- Mission : Extraction of target audience
- monthly reports: Tvscan - Dar TV - Memorisation - Radioscan - Presscan
- News letter
- Marketscan
- Sectors Reports
- Packaging testing
Missions obtain ISO 9001 certigications for : DHL et FEDEX
Research :
- Digital Distribution
- Control outlets
- Taste Test
-Analysis of studies
-Manage supervisors team