Acting Communications Manager
Gama Construction
Total years of experience :21 years, 9 Months
• Develop and execute strategies to position the company in the targeted market.
• Oversee all internal and external communications for the company, ensuring its messages are consistent and engaging.
• Set and control the annual budget of the communications’ department activities.
• Set the procedures of the department to define the framework of the communications team and the roles of other departments in enhancing the company’s image.
• Play a key role in the development and maintenance of the brand identity.
• Produce high-quality content that engages clients and builds brand recognition.
• Develop ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of the organization and its mission, goals, and services.
• Coach agencies and other stakeholders, ensuring that their approaches and communication styles are appropriate and consistent with the company’s policy and guidelines.
• Establish and maintain relations with niche media outlets to reach target audience and enhance the company’s image.
• Create visual content that include videos and high-quality pictures to be used for branding purposes.
• Develop and manage execution of internal communication plans for cross functional programs and initiatives throughout the company.
• Develop and enhance the company digital platforms and ensure that the company information is updated and that the branding is maintained on all the platforms.
• Increase traffic on the company website through social media ads, SEO and promoting the site through marketing materials.
• Present reports to the Top Management showing the number of visitors and new followers as well as engagement rate on social media platforms. In addition, work on strategies to enhance the performance on social media platforms.
• Manage the internal and external events to ensure that the company’s brand is consistently and effectively represented.
• Comply with the company management system according to ISO standards: ISO 9001:2015, ISO 45001:2018 & ISO 14001:2015.
• Developed and directly managed the corporate website and other related micro-sites through content management systems (CMS), ensuring relevant, up-to-date information, news and imagery.
• Planned and implemented social media campaigns to increase brand awareness and public engagement. Created content calendars and directly managed social media outlets in line with the organization's strategic objectives. Measured metrics to improve and optimize performance.
• Developed PR strategies, timelines and tactics to support public outreach, marketing objectives and community involvement.
• Established and maintained contacts with appropriate media outlets to secure coverage, drafted suitable material for publication and set up interviews with staff, partners and stakeholders.
• Enhanced internal communications through the Intranet, internal newsletter, posters, and organization of staff events and meetings.
• Researched and wrote stories about Silatech beneficiaries to boost and raise the organization’s profile and show impact.
• Served as Executive Editor of Silatech's Arabic website.
• Monitored print, broadcast and digital media on a daily basis.
• Managed relationships with all external suppliers (graphic designers, web designers, photographers, printers, multimedia consultants, translators, editors, photographers, videographers, etc.)
• Managed the development of print and digital collaterals for internal organizational clients as well as external target audience.
• Developed new retail products and services by conducting market research, building business plans and calculations, obtaining required approvals and coordinating with other departments and third parties.
• Prepared and implemented communications and training programs for the branches, the call center, Internet banking unit and card center to ensure awareness of relevant information and newly developed promotional materials.
• Defined and communicated key brand messages throughout all customer touch points, including Internet banking, ATMs, the call center and branches.
• Developed customer and market research to enhance products/services and advertising strategies, and analyzed metrics of marketing programs in order to revise and improve performance.
• Developed and executed marketing strategies and plans to meet or exceed sales, profit, contribution, marketing share, customer acquisition, or other objectives as determined in the marketing plan.
• Maintained market awareness by tracking and reporting on all major supplier and competitor products, pricing and market activity.
• Developed and implemented pricing strategies consistent with the marketing plan and organizational objectives.
• Attended to inquiries from branches relating to the specifications of retail products and services.
• Ensured the smooth operation of all Internet Banking functions on a daily basis.
• Prepared market and customer behavior research to suggest areas for improvement and optimization.
• Created and implemented promotional initiatives on the bank website and third party websites, or via email campaigns, to ensure achievement of Internet acquisition targets (users, visitors and E sales).
• Analyzed Internet Banking customers’ utilization to maximize profitability and usage.
• Developed and enhanced Internet Banking web pages and services, including online applications, online transfers, utility bill payments, cheque book orders and various other functionalities.
• Tracked the volume and quality of leads generated and provided feedback to the sales team. Worked closely with the Sales Team to improve conversion of the leads to closed sales.
• Addressed customer inquiries and complaints related to Internet Banking, ensuring timely response and resolution of problems.
• Developed and executed online marketing strategies to support the bank’s business priorities, marketing objectives, and sales goals.