Marketing Consultant
Freelance
Total years of experience :13 years, 11 Months
Responsibilities:
• Execute and analyze Microsoft campaigns for their services and products through France and the MENA region with a focus on events and email campaigns as the main marketing channels.
• Receiving business requirements from Service Desk Leads and transforming them into tactical deliverables (e.g. campaign setup, campaign follow up, email creation, event set up, online profiling forms created, , etc.)
• Campaign execution within the agreed upon SLAs using a combination of relevant tools including Exact Target Marketing Cloud and Microsoft Corporate tools (WWE (World Wide Events), Regsys, etc).
• Performing quality checks on finalized campaigns.
• Campaign follow up and analysis to internal and external clients (report building, data preparation)
• Attendance, completion, and participation in new tools deployment, updates and trainings as required.
• Email campaigns worked on:
- MSP Contest Newsletter: www.imaginecup.com/competition/17193
- Keep your business moving www.microsoft.com/africa/business/keepyourbusinessmoving/
- Biz4Africa www.microsoft.com/africa/4afrika/
- Power up email campaigns https://portal.mspowerupmea.com/login
Affiliate to the DMG Events network (www.gep-events.com)
Develop, Execute and evaluate the Marketing plan:
• Media Partnerships research, negotiation and execution, Work closely with Embassies and Trade Commissions to promote our events.
• Online content management (CMS, Wordpress), Social Media Management, Handle Press Releases & E-mail Campaigns (Dotmailer etc.)
• Conduct market research; competitive activity and market trends, prepare post event reports, Track and analyze data to measure outcomes of marketing activities using CRM (Sugar)
• Develop and Monitor production of artwork and marketing materials (Catalogues, Brochures, Print Adverts, Banners and logos etc.)
• Help plan, coordinate and participate in events.
• Projects: Shale UK (shaleuk.com), EAOGS ( eaogs.com), LIOG ( liog-summit.com), GOT ( globaloffshoretechnology.com)
Affiliate to the DMG Events network (www.gep-events.com)
• Manage the financial terms with the international suppliers.
• Execute and develop terms of payment and delivery.
• Handle Letters of Credit, Letters of Guarantee, Cash Against Documents etc.
SID Branch, Retail Banking and Wealth Management Department
• Analyze, Advice and Manage customers’ financial needs - personal/corporate.
• Application of financial tools such as; Accounts, Investment plans, Credit Cards, TTs, Trade Finance, Loans and Saving options etc.
• Second Rank in the bank's investment competition for the month of April 2012
• In the top ten achievers in the bank’s investment recognition program, June 2011
Additional Experience:
• Marketing Manager, Girl Power Initiative, 2014, www.facebook.com/GirlPowerEgypt
• Member of the Magazine committee, Advanced Business Community (ABC) model, 2008-2010
• Member of the Business for Life council, Advanced Business Community (ABC) model, 2009
• Marketing Module Participant, Steps Towards Progress Model, 2010
• Member of the Advertising Council, Tshanj Model, , 2010
• Member of the Internal and Public Relations Committee, CAPS (Career Advising and Placement Services), 2010
• Participated in launching a Marketing Campaign for DareVenture, IMC Project, 2010, www.facebook.com/groups/109011479122833/
• Participated in conducting a Marketing Audit for ABB, 2010.
• Participated in conducting a Profitability Evaluation for CIB, Banking Project, 2010.
In Progress: Anticipated Completion: 31/10/2016
Grade: A
Grade: 4th Year, Very Good (80 %)
