Sales Support Executive handling Key Accounts & General Trade operations
Nestle Kuwait
Total years of experience :20 years, 9 Months
• Responsible for monthly and periodic KPIs and measurement reports.
• Gathering, recording and analyzing information relating to Customers evaluation, growth and potential.
• Support management and sales team during yearly target planning and Monthly Business Planning Cycle.
• Support Sales team during monthly activities planning based on seasonality and activity calendar.
• Update customers and forecast mapping with YTD Sales and spends in a way which contributes towards accuracy of over all forecasting.
• Track Total Trade Spend on monthly and yearly basis and Responsible to manage significant activity budget.
• Develop and maintain strong continuous relationships with customers Business Development Agreements.
• Rebate estimation according to outlook, BDAs.
• Monitor monthly & yearly lost sales report based on out of stock.
• Review and analyses sales force achievements by channel, by brand, by SKU to ensure company objectives are being achieved and control system.
• Monitor Sales and distribution performance of Direct Delivery, Prepare Direct Delivery Dashboard and calculate ROI.
• Update Customer classification and core distribution list (Must List SKUs).
• Track debit notes and ensure that expenses do not exceed planned budget and finalize issuing credit notes.
• Drive the identification of key brand performance KPI’s with sales and category team.
• Analyze, interpret and present category overviews in structured and comprehensive manner
• Achieving excellence in execution of Kraft Foods marketing and sales activities.
• Execute plans within the approved volume and budgets and monitor Sales achievement and growth.
• Analysis highlighting GAPS and OPPORTUNITIES.
• Execution of promotions campaigns, distribution, monitoring, pricing and merchandising objectives in all trade channels.
• Gathering, recording and analyzing information relating to the sales. Collecting market data and be able to synthesize ideas and strategies based on the findings.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Forecast and track marketing and sales trends, analyzing collected data.
• Developed and implemented POPM Audit
• Preparation of yearly Budget and monthly targets to achieve the top line.
• Gather information regarding SKU stock to forecast the replenishment of fresh stock.
• Analysis of Slow moving Stock and preparation to liquidate the same.
• Handling all sampling activities by dealing with agency, brand brief presentation, control results.
• Monitor and control the Trade spend (Debit Notes of Displays, Sampling and Visibility Agreements).
• Monitor all the displays and activities in market (quality and quantity).
• Prepare the Monthly Commission and the Monthly Target.
• Prepare Monthly Sales Meeting presentation ( Achievement Vs Target, Achievement Vs Last year, what need to be done, Activity Plan, Potential opportunities … etc)
• Coordinate training for staff through the training center.
• Ability in Handling and launching different types of events and conventions.
• Ability in controlling and preparing all Custodian of Assets.
• Handling tenders (Kuwait Flour Mills- supplying Kraft Cheese), quotations and purchase orders.
• Maintain FIFO methodology
• Maintain freshness of stock on shelf and in the warehouse.
• Also, a contributing member in the panel for Strategy Plan for Y. Alghanim Industries.
• Ability in preparing official letters, Memo's and different types of documents.
• Handling all Human Resource responsibilities (such as: Recruiting, Government Services, Payroll, and Insurance).
• Ability in preparing purchase orders, proposals plus making a good follow up.
• Ability in Handling and launching many different types of events and conventions.
• Ability in handling all marketing responsibilities (such as: Advertising, Printings, campaigns .. etc)
• Ability in handling all accounts and reports that belong to the finance department.
• Handling processors of finishing shipments from different types of dealer. (such as: DHL & ARAMEX).
• Ability in preparing official letters, Memo's and different types of documents.
• Ability in preparing daily, weekly and monthly status reports for all departments.
• Ability in preparing weekly competition surveys.
• Ability in preparing monthly record reports for the regional office.
• Ability in Handling and launching many different types of events and conventions.
• Ability in preparing purchase orders, proposals plus making a good follow up.
• Organize all business trips.
• Handling processors of finishing shipments from different types of dealer. (such as: DHL & ARAMEX).
• Ability in preparing any requirement reports for the General Manager.
• Ability in preparing official letters, Memo's and different types of documents.
• Organize all business trips.
• Ability to follow up the steps of finalizing the employee’s residences.
• Filling all documentations and papers.
• Ability in preparing official letters, Memo's and different types of documents.
• Filling all documentations and papers.