Heba Anwar

UrbanBuz is a leading SAAS Marketing Technology Enterprise with a special focus on Customer data, Engagement and Loyalty providing solutions to Retail, Hospitality, Luxury, Leisure and Beauty industries.

Responsibilities & Accomplishments:

- Responsible for initiating, proposing, and driving activities in support of marketing promotions and direct marketing plans, including lead management, tracking, and reporting.
- Develop and execute the marketing plan and budget.
- Partner with Sales to provide leads, campaigns and sales collateral, prospect database and sales enablement tools, including website and digital content.
- Own all facets of marketing- including content, website, demand generation, PR, analytics, SEO/M, Google Ads, Google Analytics.
- Manage SEO of Company's website on daily basis starting from SEO Strategy to SEO performance Reporting and Analysis.
- Manage SEM/PPC campaigns on daily basis starting from Research, Strategy, Execution and Reporting/Analysis.
- Manage Google AdWords Campaigns to ensure KPIs and objectives are achieved whether in terms of CPA, CPC or CPM.
- Working closely with designers, photographers, media, suppliers and event organizers.
- Preparing media kits, writing all content for media, publications, blog, industry magazines TV and radio interviews.
- Organizing Seminars, workshops and participating in industry events and exhibitions
- Monitoring all activities results; in terms of leads generation and conversion to find best practices
- Develop and launch plans which includes integrated ATL/BTL for new products and services based on insights and agreed strategies.
- Opening new markets in GCC and Middle East through lead generation.

Headquartered in Dubai, with a strong local presence in Middle East, Far East and Africa, Sky Stream is a leading provider of secure Satellite Communication Solutions across the Middle-East. With customers primarily based in the Marine, Military and Oil and Gas sectors.

Responsibilities & Accomplishments:
- Responsible for developing, implementing and executing strategic marketing plans and overseeing company’s budget.
- Manage and improve lead generation campaigns, measuring results.
- Handling digital marketing campaigns including SEO and SEM and overseeing the social media strategy of the company.
- Organize and Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.
- Ensure that prerequisites (like prequalification or getting on a vendor list) are fulfilled within a timely manner.
- Developing all the Marketing material and content management including company website.
- Handling all PR related activities such as press releases, fielding media questions and pitching stories to the media, preparing media kits and organizing press conferences.
- Working closely with design agencies and assisting with new product launches.
- Manage corporate marketing and communications functions.
- Experience in implementing ATL / BTL activities across the company that includes Radio, Billboard, Media Planning to maximize brand awareness and visibility by targeting mass markets.

MCS Free Zone - MCS Subsea Solutions SDN BHD- DeepTech Oil Services
Marketing & PR Department Head
Manage the Marketing Communication and Business Development as a Marketing & PR Supervisor of this leading group of companies engaged in the business of providing data management and ROV services to the Oil & Gas markets. Maintain complete self-directed decision-making authority within the areas of new business opportunities and diversification, Marketing Communication Activities, New Product Launch, Digital Marketing, Brand Management, Event Management and Customer satisfaction Surveys with average of US $50 Million in Annual Sales revenue and scope of work covering these Territories (Asia Pacific, Middle East, Europe, West Africa, Australia and GOM).

I’ve been involved in Mega Service projects in Malaysia -Kuala Lumpur, Saudi Arabia, UAE, Qatar, Iran, North Sea, GOM and Egypt for prestigious oil operators like PETRONAS, Shell, Repsol, Exxon Mobil, Aramco, ADMA, BP, Dolphin Energy, Iranian Offshore Oil Company (IOOC) and Burullus/Rashpetco..etc respectively and others.

Responsibilities & Accomplishments:

Marketing Communication Management
Corporate Branding & PR:
- Build -up concrete regional/Local network of agencies (PR & advertisement) to manage our communication plan that is communicated from our head office in Cairo, Egypt to all other branches in KL, UK and UAE.
- Build, operate and maintain Internal/External communication programs for brand recognition (Campaigns including: Newspapers & Magazine Ads, E-mail shots...etc.).
- Keeping up to date with current affairs as well as industry related and local news.
- Publicizing campaigns via social media sites such as Facebook, Linkedin and Twitter.
- Manage, organize and participate in different seminars, events, fairs and conferences regionally and globally such as Oceanology International UK, Subsea UK, Subsea KL, Gitex and OTC.
- Maintain relations with press, media and PR entities local and international.
- Manage internal events: Meet the group, Management meetings and VIP visits (Int'l Stakeholders, Ministries, and Local Partners...Etc.)
- Prepare Internal publications (Regular / Annual reports, newsletters)
- Prepare marketing materials (Company profile, products data sheets, giveaways ...etc).
Event Management:
- Working closely with international and local exhibition organizers, stand designers and contractors.
- Developing, implementing and managing events. Organizing trade fairs, conferences, away days, product launches.
- Managing all group rooms and banqueting processes and procedures.
- Liaising with clients at a high level.
- Overseeing procurement of catering, audiovisual, security & rental needs.
- Managing relationships with sponsors.
- Preparing delegate packs and promotional material.
- Maintaining a calendar of events for effective long term planning & management.
- Supervising & coordinate the activities of personnel, subcontractors & vendors.
Digital Marketing
- Developing strategies to drive online traffic to the company website.
- Tracking conversion rates and making improvements to the website.
- Developing and managing digital marketing campaigns.
- Utilizing a range of techniques including paid search, SEO and PPC.
- Overseeing the social media strategy for the company.
- Managing the redesign and content management of the company website.
- Improving the usability, design, content and conversion of the company website.
- Responsibility for planning and budgetary control of all digital marketing.
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.

Implemented and executed different marketing communication programs as Marketing Executive for Regional and sole Distributor of IBM software products managing Marcomm functions for diversified product portfolio / services.

Responsibilities & Accomplishments:
 Implement high-impact marketing plan; develop all supporting collateral material for promoting the sales of products of the company through local partners - distribution channels including regular participation through Promotions/ Website/News Papers & Magazines/ Special Events.
 Analyze the development and implementation of marketing plans, and sales targets by Marketing and Sales staffs, and monitored regularly to ensure that objectives are being met and that any remedial actions are initiated.
 Designed attractive marketing campaigns to increase awareness of software products.
 Monitored and evaluated the activities and products of the competitors.
 Organizing and administrating events: - such as Conferences, Seminars.
 Advertising & promotion activities management.

Responsible for developing and implementing a quality, well-rounded and successful marketing and advertising plan. Work in conjunction with P&G professional staff; assist with events, programming, assessment and other initiatives.
Responsibilities & Accomplishments:
Primary duties

- Develop and implement an encompassing advertising plan for P&G events, activities, office initiatives; including fliers, social media, web, promotional items
- Explore and propose updates/enhancements and new options for meeting office goals via advertising
- Office support such as mailings, front desk coverage, filing
- Assist staff in promoting events
- Assist with programs and represent P&G at events.
- Other duties as assigned

Analyze market and business researches conducted to measure market feedback, positioning and satisfaction level of VOIP services provided to UK SMBs markets.

Responsibilities & Accomplishments:
 Establish Marketing research activities.
 Business opportunities Analysis and competition analysis
 Implementing Marketing action plans.
 Responsible for 35 team members in international telemarketing call center