Heidi Bakkar

Design, implement, and monitor comprehensive corporate

Executed strategic planning and brand identity
optimization while managing full-cycle media buying
campaigns.
Developed comprehensive organizational charts and
structural hierarchies to streamline internal
communications and company culture.
Directed cross-functional operational workflows by
defining job descriptions, responsibilities, and clear work
processes across multiple company departments.
Spearheaded digital and physical touchpoints, including
web design, web development, content creation, and
internal office branding initiatives.
Managed stationery concept and design creation
from initial draft to final market implementation.
Defining job requirements and responsibilities for
every position in every department, as well as work
processes.

 Coordinating with the designers and other operational part across ATL or BTL as well as overseeing and developing marketing campaigns. Conducting research and analyzing data to identify and define audiences
 devising and presenting ideas and strategies
 promotional activities
 writing and proofreading creative copy
 maintaining websites and looking at data analytics
 organizing events and product exhibitions
 updating databases and using a customer relationship management (CRM) system
 coordinating internal marketing and an organization’s culture
 monitoring performance

and market research. with and
and external suppliers to deliver collateral, such as
marketing brochures, on budget

 Handle administrative requests and queries from senior managers
 Actively pursue sales leads, accurately record sales opportunities and create the conditions for successful sales conversion.
 Build and maintain good relationships with existing clients and drive repeat business.
 Track and analyze prospect behavior, identify hot prospect sectors, and implement a successful sales conversion strategy.
 Coordinate the “Invest Plus” presence at appropriate networking events, exhibitions, client events and other relevant channels.
 Respond to incoming email and phone enquiries, provide quotations and secure sales
 Record, track and analyze enquiries, sales and future bookings so that current, accurate and up to
 date reports are always readily available and regularly report progress compared to target sales and forward bookings to the Centre Manager and Board
 Actively monitor market trends and competitor activity and develop internal customer feedback
 systems and processes. Apply insight to help drive sales and encourage repeat business.
 Support the delivery of the Centres marketing, and communications strategies
 Undertake market research in defined areas to keep the board team informed of external market trends that may impact the company’s marketing and business development strategy.
 Collaborate with “Invest Plus” on cross-selling activity and ensure consistency of the brand

corporate

 Handle administrative requests and queries from senior managers
 Planning meetings and taking detailed minute
 answer and direct phone calls
 Organize and schedule appointments
 Write and distribute email, correspondence memos, letters, and forms
 Assist in the preparation of regularly scheduled reports
 Develop and maintain a filing system
 Update and maintain office policies and procedures
 Order office supplies and research new deals and suppliers
 Maintain contact lists
 Book travel arrangements
 Submit and reconcile expense reports
 Provide general support to visitors
 Act as the point of contact for internal and external clients
 Make arrangements and organize events on behalf of the principal, as required, including meetings, appointments, interviews and travel, ensuring that all necessary confirmation of arrangements is undertaken.
 Inventory Reports: All the inventory reports to be monitored on daily/weekly basis and make sure the corrective actions are done on time
 Handle the petty cash, minor office expenses
 Assist the financial department in preparing check requests, advance payments, expense reports, etc...
 Prepare Presentation / Proposals / Catalogue Drafts on power point
 Coordinate with the Marketing team Catalogue contents and concepts /Branding coordination / Plans and strategies

partners.

Literature reviews.
Prepare website material.
Write and contribute to publications.
Prepare articles and presentations.

One-to-one assistance for students facing
difficulties with courses.
Helping students practice and review material.
Identifying and addressing areas of difficulty.
Providing helpful study and time-management tips.

As a Peer Tutor I had the opportunity to work with students, gain leadership skills, and enhance my own learning. Tutoring one-to-one in different courses through the student success center, art and Science College and Business Administration College.
I was providing one-on-one assistance for students having difficulty with specific courses. Helping students practice and review previously taught material, identifying and addressing areas of difficulty and providing helpful study and time management tips.

Assist students with special needs, take notes the way they would understand, and clarify their understanding obstacles.

Assist students with special needs take notes during
their courses.
Clarify their understanding obstacles.