SENIOR MARKETING MANAGER
hdfc bank
Total years of experience :8 years, 1 Months
• Led a team of 2 marketing professionals & have mentored 2
• Create targeted campaigns through customer segmentation & personalizations
• Built strong partnership with internal departments to achieve business goals
• Optimized analytical campaigns, triggers & customer journeys with A/B testing ensuring good user experience
• Handled budgets & resources for a positive ROI on campaigns
• Managed campaigns on Credit Cards, HNW, NRI, Digital Banking, Investments, Personal Loan & Liabilities
• Analyzing data to identify factor aiding retail asset business growth, attrition & manpower budget allocation
• Conducting review meeting, performance management & developing monthly action plans to drive results
• Analysing branch wise P&L and evaluating various parameters to improve the bottom line
• Formulating incentive structure and campaigns to drive channel penetration
• Making analytical reports, business projections, board note reports and business presentations
• Growing remittance business from the merchant network through digital payments (Jana Cash wallet)
• Driving agent banking business through a network of over 800 agents across West & Central India
• Ensuring agent viability and profitability by constantly monitoring their performance
• Designed strategy to minimize zero transacting agents and reduced it by 3W% within a month
• Preparing business MIS reports, launch plans & performance trackers supporting the business teams