Hemant Kumar, Digital Marketing Manager

Hemant Kumar

Digital Marketing Manager

Activ Dr Online India Pvt. Ltd.

Location
India - Bengaluru
Education
Master's degree, IT, Marketing
Experience
10 years, 2 Months

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Work Experience

Total years of experience :10 years, 2 Months

Digital Marketing Manager at Activ Dr Online India Pvt. Ltd.
  • India - Bengaluru
  • May 2016 to September 2017

a) Defined enterprise digital road-map and strategy
b) Organic Website Traffic enhanced by 150 % within a year and 200 Keywords / Keywords Phrases ranking in different search engines.
c) Enhance online sales in India as well as US market for ActivDoctors and Activ4Pets.
d) ATL and BTL for India and US market
e) Enhance Online Reputation in India as well as US market via implementing Blue Ocean Strategy
f) Strategy to retain exiting online as well as offline customers using mass customization and new market strategy in different countries

Manager at Zoffio.com
  • India - Bengaluru
  • August 2015 to April 2016

Digital Marketing

Team Lead at Webenza India Pvt. Ltd.
  • India - Bengaluru
  • September 2014 to August 2015

• Translating clients’ goals and objectives into actionable and measurable digital marketing programs.
• Delivering multichannel campaigns across e-mail, web, mobile, and social media. Identifying key areas for improvement.
• Managing Google AdWords campaigns.
• Executing e-mail marketing programs.
• Paid Ads on Third Party Portals via Zedo and BuySellAds
• New Business Market Research and Market Segmentation using Google Barometer
• Digital Marketing Training

Digital Marketing Manager at Reliable E Solutions Pvt. Ltd
  • India - Delhi
  • January 2014 to August 2014

Digital Marketing Manager,
Reliable E Solutions Pvt. Ltd., New Delhi
Jan 2014 - Working

Sr. SEO (Team) at Binary Semantics Ltd
  • India - Gurgaon
  • September 2012 to November 2013

Sr. SEO (Team)
Binary Semantics Ltd., Gurgaon

Team Head at SEO and SEM
  • India - Chennai
  • May 2012 to August 2012

Team Head (SEO and SEM)
May - Aug. 2012

Sr. Officer at Amar Ujala Publications Ltd.
  • India
  • August 2011 to March 2012

Sr. Officer (Digital Business)
Amar Ujala Publications Ltd., Noida
(August 2011 - Mar. 2012)
Projects- All Amar Ujala Portals and Websites

Role: ● Design marketing plan and strategies according to market conditions.
● Using various marketing techniques for marketing such as online branding, SEO,
SEM etc.
● Using social networking and the web for marketing the products of the company
● Analyzing current digital marketing plan and design and make changes according to market conditions.
● Documentation of the digital marketing strategy
● Ensure effective client communication through web about digital strategy and improvement in products
● Planning and conducting meetings with the team members.

Team Lead SEO at Tangence Inc
  • India
  • September 2010 to July 2011

Team Lead SEO
Tangence Inc.
(Sep. 2010 - July 2011)
Projects - 45

Role: ● Analyzing business performance with the help of digital tools and reports
● Analyzing the available resources and digital tools. Web traffic analysis using
various digital tools like Google analytics
● Preparing interactive strategic digital marketing plan
● Creating awareness about the company's brand
● Assuring proper implementation of different digital marketing tools and techniques such as SEO, PPC advertisement, email marketing, etc.
● Keyword analysis and research
● Analyzing and checking the success of the digital marketing techniques used

Sr. SEO at Vanglez Technologies Ltd
  • India
  • January 2010 to August 2010

Sr. SEO
Vanglez Technologies Ltd., Noida
(Jan. 2010 - August 2010)

Top10mobilephonedeals.co.uk
Onlinemobilephoneshop.co.uk
Bestcontractmobilephone.co.uk
Bestcontractmobilephonedeals.co.uk

Sr. SEO at Moon Micro Systems Pvt. Ltd
  • India
  • September 2008 to January 2010

Sr. SEO
Moon Micro Systems Pvt. Ltd., Noida
(Feb. 2009 - Jan. 2010)

Bestpriceglasses.com
Loupedirect.com
Dietshoodia.co.uk
Shoppharmacy.com

Internet Marketing Executive at M.G.Infocom Pvt. Ltd
  • India
  • August 2007 to September 2008

Internet Marketing Executive
M.G.Infocom Pvt. Ltd., Noida
(August 2007- September 2008)

Internship - Online Marketing and Advertising at M.G.Infocom Pvt. Ltd
  • India
  • June 2007 to July 2007

Internship - Online Marketing and Advertising
M.G.Infocom Pvt. Ltd., Noida
(June2007-July 2007)
SEO, SMO, Managing the Technical Force, Target Setting, Scheduling, Reviewing
achievements along with Project Management, Project Designing and Execution, Team
Handling

Domains on which worked for US, UK, AU Clients:
B2B, B2C, E commerce, Hotel, Travel, Cloud Computing, Education, Health, Medical
Instruments, Insurance, Sports, Games, News, Law and so on.

Education

Master's degree, IT, Marketing
  • at College of Management Studies, IILM
  • June 2008

Internship- Digital Marketing

Bachelor's degree, Statistics, Mathematics
  • at V.B.S.Purvanchal University
  • June 2004

B.Sc. (2004) - Statistics, Mathematics, V.B.S.Purvanchal University, Jaunpur

High school or equivalent, Mathematics, Biology
  • at Kendriya Vidyalaya
  • March 2001

Intermediate (2001) Kendriya Vidyalaya, Mughalsarai, C.B.S.E. Board

High school or equivalent, Science
  • at Kendriya Vidyalaya
  • March 1999

High School (1999) Kendriya Vidyalaya, Mughalsarai, C.B.S.E. Board

Bayt Tests

Knowledge of Google AdWords Test
Score 60%

Specialties & Skills

Digital Marketing
Google Adwords
Client Communication
BRANDING
CLIENT COMMUNICATION
DOCUMENTATION
INTERNET MARKETING
MARKETING
MARKETING STRATEGY
TEAM LEAD
TIME MANAGEMENT
TRAFFIC ANALYSIS

Languages

English
Expert
Hindi
Expert

Training and Certifications

Email Marketing Certified (Certificate)
Date Attended:
July 2017
Valid Until:
September 2019
Content Marketing Certified (Certificate)
Date Attended:
July 2017
Valid Until:
September 2019
Inbound Certified (Certificate)
Date Attended:
November 2016
Valid Until:
January 2019
Digital Branding and Engagement (Certificate)
Date Attended:
December 2015
Social Media in Public Relations (Certificate)
Date Attended:
January 2016
Managing Project Risks and Changes (Certificate)
Date Attended:
March 2016
Budgeting and Scheduling Projects (Certificate)
Date Attended:
March 2016
Digital Marketing Channels: Planning (Certificate)
Date Attended:
November 2015
Viral Marketing and How to Craft Contagious Content (Certificate)
Date Attended:
October 2016
Project Management Techniques for Development Professionals (Certificate)
Date Attended:
June 2016
CERTIFIED SIX SIGMA BLACK BELT (Certificate)
Date Attended:
December 2016
CERTIFIED SIX SIGMA MASTER BLACK BELT (Certificate)
Date Attended:
March 2016
Healthcare in India: Strategic Perspectives - IIMBx (Certificate)
Date Attended:
February 2016
International Business Environment and Global Strategy - IIMBx (Certificate)
Date Attended:
March 2016

Hobbies

  • Professional : Research in Online Marketing, Analytics
  • Personal : Reading, PC Gaming, Listening Songs