Assistant manager - Digital Communication & Multimedia Support
DEWA
Total years of experience :12 years, 6 Months
- Deliver yearly digital strategy for DEWA digital accounts.
- Plan and implement innovative campaigns to drive social media footprint growth.
- Prepare the campaigns reports, research and use analytics to maximize user growth and engagement compared to competitors (locally, MENA and internationally).
- Tactical execution of multi-channel campaigns across email marketing, social media, Digital GDN and SEO.
- Brief and manage agency output from initiation to closure.
- Day to day management of digital market- ing campaigns including setting KPI's, budgeting and results tracking to improve efficiencies in reach and spend.
- Supervise camera crew and direct camera movement during events.
- Review MD&CEO agenda on daily basis to ensure the required coverage is provided. - Communicate continuously with crew and
requestor party to ensure a smooth flow
of operations.
- Manage corporate photo/video shoots. - Supervise video editing and post
production processes.
- Ensure visuals for press releases and social
media are submitted as per the timeframe. - Manage DEWA archive (visual assets).
- Supervise the process of corporate web management and content strategy of DEWA official websites.
- Manage multimedia gallery and weekly news video on DEWA official websites.
Media Relations - scope of work
- Carry out media perception audit in coordination with PR&Media external agency.
- Manage media attendance (media invitation) in events, and organize press conferences and briefings.
- Organize media interviews for key spokespeople.
- Identify print, broadcast, and electronic media interview opportunities with local and international media.
- Organize DEWA media gathering once per year, and strengthen DEWA’s relationship with the media through regular meetings and initiatives.
- Respond to media inquiries and external media requests for features or interviews in coordination with PR&Media editors and media desk.
Multimedia - scope of work
- Cover DEWA Activities, major and minor events, and visits in DEWA’s branches, for requested events per year.
- Liaise with photographers to create video for News Releases/Highlights/Social Media.
- Archive of daily photo/video content generated from events.
- Prepare quarterly reports for the team & top management
PR & Media Planning - scope of work
- Provide annual strategic and tactical plan to support the M&CC Plan and calendar of activities for all DEWA activities incorporating the key messages and themes of DEWA in line with its brand guidelines, communications policy, and PR and social media policies.
- Develop and update DEWA key messages, PR & media policies and procedures.
- Build, develop and implement PR plans & campaigns around pre-agreed key messages and themes, using online and offline media.
- Management and reporting of all PR&Media strategic objectives, KPIs, and initiatives.
Internal announcements
- Promote positive Internal brand image of DEWA
- Effectively carry out corporate/internal events in line with the events plan
- Develop, edit and disseminate internal announcements of corporate nature: social functions, awards, regulation related to digital activities greetings, condolences, weddings, new-borns…etc
Internal Events
- Plan, manage and execute strategically aligned internal corporate events
- Plan, manage and execute MD&CEO events of corporate nature communications
in coordination with MD&CEO office
- Plan and manage events of socially responsible nature that build a cohesive culture and promote national identity including (e.g. Gala dinners, Iftars, mass wedding …etc.)
- Internal marketing campaigns
Internal Newsletter
- Develop, produce and distribute DEWA internal newsletter
- Develop, produce and distribute MD & CEO newsletter
- Source content from other divisions and departments for newsletters
DEWA’s Intranet
- Ensure consistency of style and compliance with brand guidelines
- Upload news on events and any external news relevant to employees in
- Coordination with IT
- Coordinate with other divisions and departments for content
Internal Surveys
- Develop, produce and analyze internal surveys
Marketing Officer & a member of the Management Associate Trainee Program
- Positioning banking services and products in the consumers mind
- Liaising with advertising/media agencies
- Dealing with the visual guidelines of branding/compliance
- Event management
2012 (Jan-Feb)
Internship at Lowe MENA (advertising agency)
- Worked on re-designing a campaign previously done at university
- Prepared it for the real world and that includes creating the brand identity, stationary, shop collateral and advertising.
2010 - 2011
Al Nukhbah Program at HSBC for nationals
- Worked at the call center
- Attended seminars and presentations
- Learned how to work with filing systems
- Assisted the marketing and advertising divisions
* 2008 - 2012 BFA in Visual Communication Advertising (Creative), Visual Communication Department School of Architecture, Art and Design
* 2003 - 2008 High School Diploma
Al Ittihad Private School - Primary School (1996-2003)